Looking for an outsider perspective because I'm so burnt out and yet my boss seems to think these expectations are normal. Am I just bad at my job?

I'm technically trained as a graphic designer (15 years experience) but I pretty much do everything except for graphic design these days.

We started offering social media services to clients a few years back. Started with 1 (we took over the account from another agency that was doing a shoddy job) and slowly, its expanded to more clients.

Currently, I am running the social media for 4 clients in wildly different fields. When I say run, that means conceptualising posts, copywriting, shooting and editing video content, designing static/carousel posts, scheduling social media, community management, running ads and reporting. Two clients also require long-form content (blogs/LinkedIn articles) and 1 client has a quarterly newsletter that I set up. I am also required to do ad hoc design work when needed (print, digital, etc.).

I am part of group chats for each client so I can glean content from whatever they share and we also have 1-2 hour long meetings each month to discuss what's going on in the business so I can see if there's anything worth posting.

I already feel super burnt out and I'm supposed to be taking on another client from next month. The boss also asked what I thought about taking over another client's social media which would involve going through all their video content and editing new ones together.

The cognitive load of switching between clients, tasks (because copywriting is vastly different to video editing, IMO) and keeping track of what everyone is sharing is killing me. I also feel like I'm not doing any one thing particularly well because I don't have the capacity to really hone any of these skills.

Is this a normal workload? I know people who do all of the above for one client or do one part for multiple clients but are any of you doing this for multiple clients and am I being a little bitch?

as a social media manager im still a believer of making sure my contents are made by me but now that i handle a lot of clients.. I'm trying to speed up my content creation pipeline. I saw dreamina's 7-day promo where their basic monthly tier is at $0.29 which seems like a great chance to experiement but im still hesitant obvs.

in this time and age do u create actual client-ready content efficiently thru these, or do you still spend hours fixing weird rendering glitches and artifacts in editing softwares so that it wouldnt look lazy?

If AI could analyze your videos, documents, and other content, identify patterns, uncover insights, compare competitors, and generate reports automatically, would you use it?

What tasks would you trust AI to handle, and what would you still prefer doing yourself?
Curious to hear your thoughts!

With AI growing so fast, how are content creators and strategists using it in their daily workflows?

I've been thinking about how much work goes into creating content compared to how much we actually get out of it.

You spend hours recording a podcast, making a YouTube video, or hosting a webinar. You publish it, share it once or twice, and then move on to the next thing.

Meanwhile, there might be 10 useful insights buried in that one video that your audience would actually find valuable.

I've been looking at video repurposing differently lately, and I think the key is to stop treating it as simply cutting long videos into shorter clips.

Here's what I mean.

1. Don't start by looking for clips. Start by looking for ideas.

When going through a long video, I’d look for moments where someone explains something really well, shares a useful lesson, or says something that makes you stop and think.

A 30-second clip that teaches someone something is worth more than a perfectly edited clip that doesn't really say anything.

2. Give every piece of content a reason to exist.

Let's say you've recorded a 45-minute podcast about content marketing.

Instead of just chopping it into random clips, you could turn the strongest ideas into:

• Short videos for Reels, Shorts, or TikTok.
• LinkedIn posts explaining the lessons in more detail.
• A carousel breaking down a useful process.
• An email sharing one takeaway with your audience.

Same original recording, but each piece serves a different purpose.

3. Don't spend more time repurposing than you spent creating the original.

This is where I think things get frustrating.

Finding timestamps, downloading footage, cutting clips, adding captions, resizing everything, and writing hooks can become a whole project on its own.

Automation and AI tools can help with a lot of that repetitive work, especially finding potential highlights and handling captions. But I'd still review the clips myself. Context matters, and not every interesting moment makes a good standalone video.

4. Keep the good stuff for later.

Not every clip needs to go live immediately.

I'd rather build a small library of good moments organized by topic than feel pressured to publish something new every single day.

When you need a post about a particular topic, you already have material to work with.

I think the bigger opportunity with repurposing isn't necessarily producing MORE content. It's getting more value out of the content you've already put time and effort into creating.

how you all handle this?

If you're repurposing video regularly, what's the most annoying part of the process for you? 

Specifically looking for editors who are experienced in running theme pages for brand (no-face instagram pages)

To give you an example of what I'm looking for, checkout:

@metromedia.house

@attentioncompound

Dm me with your portfolio to know more.