Hello. I currently work in an apparel manufacturing company, where my responsibilities are quite diverse—ranging from website operations to planning content for the company’s social media channels. With the launch of our own in-house apparel brand this year, I’ve also taken on the management of Meta ads. However, I feel overwhelmed and unsure of where to begin; while I’m familiar with the technical backend of Meta Ads and basic performance analysis, I lack any real expertise in creative testing or content strategy. I am, however, very keen to learn more about B2C advertising and DTC (Direct-to-Consumer) brand marketing strategies.

My company has now asked me to choose between focusing on B2B advertising or B2C advertising. B2B efforts would primarily center on Google Ads—an area where I have no prior experience or knowledge. I’m concerned that if I go down the Google Ads path, the skills I acquire might not be easily transferable to other companies, and I might also end up inheriting a "mess" that needs fixing. On the other hand, the DTC brand marketing initiative is in its infancy; the direction is undefined, and everything remains uncertain. Yet, if this project proves successful, the experience gained would be far more transferable to other roles.

I’m struggling to decide which path to take.

AI search engines evaluate factors such as content relevance, accuracy, credibility, topical authority, and how clearly a website answers a user's query. Understanding these factors helps explain why certain websites are selected as trusted sources in AI-generated search results over others.

coming from the research side, I always see the same bottleneck, when the time a product is ready, you have ingredient specs, brand story, sensory notes, functional benefits, maybe also tester feedback... 10+ things you could say.

then it hits the pack, the PDP, or the first ad creative, and you realistically get one headline and maybe two callouts before it turns into wall of text.

I expect to learn , for those who dont' have a huge brand team, how you make the cut? Is it gut feel, copying what works in category, running cheap meta tests first, or something else?

and what's a claim you guys you thought would be the hero that ended up falling flat?

I know a lot of the reach lately has been focused on social media. My question for those that have had success with it, what has been your angle? I post regular firm approved post, which whatever, not great but it’s what I have to keep a presents. My real friction is framing my message to those I’ve connected with. I tie in the relatability, and really just propose a brief phone call or coffee to get to learn more and see if there is value in us connecting. Has anyone had success framing up an introduction this way and getting the meeting or phone call. Not as concerned with landing the assets at the moment, but really just want to break the barrier to an introduction

Hi All! I started a clothing brand (Promenade Supply) in August of this year and during our launch weekend we sold nearly half our inventory (about 70 pieces which isnt a ton but felt successful at the time). Since then I have started working with a meta ads team and continued posting organically on my social media platforms but I am still seeing very few orders. For example, today we had roughly 400 people on our site but no purchases. Is there a marketing tactic that you have seen small brand use that works well? I feel like we have a clear message and high quality products but it's hard to display the quality of a t-shirt from a flat lay photo... Any suggestions on how to market the quality? Finally what have you seen boost conversion rates of Shopify?

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Marketing helps create awareness, generate interest and attract potential customers, while sales converts that interest into paying clients. But for a startup that needs revenue and sustainable growth, how should a founder decide where to invest their time and budget first?

Would you prioritise direct selling to validate demand and generate early revenue, or invest in marketing to build visibility and a consistent pipeline of leads?

I'm particularly interested in the indicators an experienced founder or sales professional would use to decide when to focus on one, when to invest in the other, and how to measure whether each is actually contributing to revenue?.

I’ve been told that marketing positions open up in August and right now is prime time for positions. I’ve applied to several postings but I haven’t received any interviews. I’m wondering if this is normal as it’s reaching almost November and I know several people who have already secured their internships. I’ve had appts with my career center, done coffee chats, etc. I will say the number one aspect that’s been difficult is finding the people that are in charge of the recruitment process for these jobs so I cant follow up on them. However, if I can, is it normal to send a message that I just applied and would like to chat, or is that too pushy?

I’m in my mid-20s and still building my career. So far, all of my managers have been completely incompetent but experienced, and that experience is the only reason they were managing me. I find it frustrating that years of experience = seniority. People seem to stay in positions of power without having to develop themselves or at least build fresh skills.

I recently got out of a growth-adjacent role, where I built effective systems, owned the strategy, learned automation in a matter of months, and reached record KPIs. But the team still pushed me towards primitive tasks like graphic design, social media, and “going viral”, which made me quit my job.

I got into the industry thinking it would require complex skills or high-level expertise, but I’ve realized the bar is quite low. Most people don’t even know what they’re doing.

Nevertheless, I want to prove myself. I tried posting thought leadership content on LinkedIn, however, it seems like my posts come off as too complex. I find it hard to be light or silly.

I tried aiming for complex roles - but again, it’s all about years of experience… Is there any way to fast-track growth, learn some valuable complex skills, and reach a more advanced level? Should I get into data science perhaps, or get a master’s degree in strategy?

Hi you all! I wanted to get advice from anybody who is in the marketing analytics/ research space! I have my MS in Marketing however i don’t have any corporate experience. I took a non-traditional job after i graduated for a couple of years, which i did gain a lot of experience with digital marketing analytics however, it wasn’t in a corporate space. I’ve been applying to marketing analyst roles requiring between 0-2 years of experience however i’ve had 0 luck even getting an interview. I even had a hiring manager for a marketing analyst/ measurement role only requiring 1+ years of experience tell me I didn’t fit what they were looking for at the moment. I think I’ve done a good job of explaining my digital analytics experience in my resume but if a role requiring only a year of experience told me I didn’t fit the bill, how else can i break into this space!?

I’m trying to figure out the best way to run LinkedIn outreach for a client.

The client is based in the US, and I’m not able to use his LinkedIn credentials because his account was flagged in the past. He doesn’t want to risk another login or give access to someone else.

The problem is I still need to handle the actual outreach:

1. Send connection requests
2. Message people who connect
3. Reply when they respond
4. Keep the conversation moving

Is there a tool that lets me do this without needing to log into the client’s LinkedIn account directly?

My budget is roughly $40–$50/month, so I’m looking for something affordable rather than one of those expensive sales platforms.

If you’ve solved this for a client before, what setup or tool did you use?

They’re actually funny, it seems like effort goes into them, and the ideas are original. What’s the difference between that and a Liberty Mutual, for example?

Everyone is an influencer now. Do you still trust product recommendations, or has it become one big advertisement?

Hey guys, I’ve been putting out a weekly curated breakdown for my audience but my email opening rates have dropped from 38% to barely 18% over the last few months.
My subscribers tell me they love my content but it constantly gets buried under 50 thousand marketing promos (we all know that everyone uses the same funnel to send free resources via email and after that you’re getting constantly marketing emails-nothing against that but I think that’s the reason why everyone’s inbox are way too messy). I feel like substack or anything similar is also too crowded and hard to start. A friend suggested moving my weekly insider updates to a paid private/ VIP WhatsApp newsletter since open rates on WhatsApp are supposedly over 90% and almost all of my audience is from Europe. Imagine getting valuable insights weekly from your favorite creator straight to your messaging app without switching between different apps. It feels exklusive and private and I think it can be a good way to get extra income for me too.
Would love to here your feedback and how you handle the drop in email engagement!

I just need maybe a different perspective or something.
I’ve had my brand since 2019, when I was a junior in high school. I’ve been building ever since. Hell, I even trademarked my brand. Year after year, I can genuinely see the improvements in my clothing.

In the beginning, I was making pretty decent sales, mostly from family, friends, and people I knew. But now it’s like I’ve reached a point where the same people are seeing everything I drop. They’ve already supported me before, and I don’t expect them to keep buying every time.

I’ll drop something, see people looking at it through my analytics, but can’t even get one sale lol. Man, it’s discouraging.

My brand has a niche. It’s not necessarily a Christian brand, but I believe every brand reflects the person behind it. I’ve genuinely built an identity and message around mine.

I think my biggest problem is that I don’t have an audience outside of the people who already know me, and honestly, I don’t know how to build one.

For anybody who’s been in this position, how did y’all break out of that same circle and start reaching new people? I’m genuinely looking for different perspectives.

Hi everyone, I'm looking for some honest advice from people who have transitioned from sales to marketing or have experience hiring for marketing roles. I have around 5 years of work experience in sales, but over time, I've realised that I want to build my career in marketing, particularly in market research, consumer behaviour, and marketing strategy. The problem is that I don't have direct work experience in marketing, and I'm finding it difficult to get my foot in the door. For the last 7 months, I've been upskilling through Coursera courses, learning about market research, consumer behaviour, segmentation, positioning, competitive analysis, and other marketing fundamentals. I'm genuinely interested in understanding why customers make certain decisions, how brands position themselves, and how businesses identify market opportunities. However, despite investing time in learning, I'm not seeing the results I expected, and I'm barely getting interview calls for marketing-related positions. It's becoming frustrating, and sometimes I wonder whether I'm spending my time in the right direction or just accumulating theoretical knowledge without developing the skills employers are looking for. My sales experience has taught me about customer interactions, handling objections, understanding customer needs, and working towards business targets. I believe these skills are relevant to marketing, but I'm struggling to communicate their value to recruiters when applying for roles that require previous marketing experience. I'm confused about what I should do next.

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Im seeing noticeably higher churn from my customers in mexico compared to other markets, and im wondering if price is the issue. Has anyone experimented with lowering subscription prices in specific countries? Did it actually reduce churn or improve revenue, or did it just lower what you earned per user?

How much confidence do marketers actually have in last-click reporting these days?

A customer can see a creator, search for the brand, read reviews, click an email and eventually make a purchase. Yet the final click can still get most of the credit.

TLDR: Marketing for a specialized clinic to get more patients- I've reached out to almost all leads already in 100 mile radius, and not sure what to do next.

I've been hired at a mental health clinic that uses a specialized treatment type, and my main goal is to grow our list of external practitioners to refer to our specialized treatment.

I've had a decent amount of luck establishing good relationships with other local practices, and creating a pipeline to measure how many people we'll get from them, but now I'm running out of practices, and I'm not sure where to go.

As our practice is highly specialized (TMS therapy) , we don't get a large amount of referrals from sources, and I've already expanded our net of reach much further than what my supervisors originally asked for.

But now I'm confused on where to go from here. I have definitive yes and no's from multiple prospects, but what do I do to get more when I've reached out to every practice I can find across multiple channels?

I have asked AI this several times on different platforms and get a different answer every place I go. My corporate contractors - I am getting into contracting for the first time after being laid off and am going to have to factor in market benefits. Could you help me understand the following two questions:

1. If I were at 145K + 15% bonus opp + benefits, what would you say is an equivalent contracting rate?

2. How many hours in a year are factored into this formula?

Hi everyone! I’m Emily, an illustrator based in London, and I wanted to share the business I’ve been building and ask for your advice.

It’s called Dear Little Thing. Every month, I send children a written, illustrated letter from Prickly, a shy little hedgehog who lives in a hawthorn hedge. Each letter is wax-sealed and comes with an art print, stickers and a question for the child to think about. Prickly’s world is slowly growing too: there’s Buzzy the bee (his first friend), Hazel the squirrel and Hoo-t the owl.

The idea is that Prickly grows alongside the children reading. He’s shy and a bit nervous about the world, and each letter is a small adventure where he’s brave in a tiny way: making a new friend, trying something new, saying sorry, looking after someone. I want children to feel like they have a real friend writing to them, and to get excited about real post in a world that’s very screen-heavy.

Everything is drawn and painted by me. Alongside the letters, I also sell art prints and, this year, Christmas cards.

Where I’m at:

• Around 15 children are subscribed so far, in the UK, the USA and Australia
• I’ve just passed £1,000 in sales, which honestly felt huge
• I’ve built my own website, and I share the artwork and process on Instagram

This is genuinely my passion. I love drawing Prickly, writing his stories and imagining children opening their letters. I really want to make it work and grow it into something bigger.

I’d love your advice on:

1. How did you find your first real customers beyond friends and family?
2. Is it worth doing in-person art markets, or should I focus on online?
3. Anything you’d do differently if you were starting something like this?

Thank you so much for reading. Any advice, even small, means a lot. I’m happy to share pictures of the letters if anyone’s curious!

Small question that's been bugging me about online stores.

A lot of brand sites have a "Follow us on Instagram" button or icon in the header or footer. The idea makes sense: the real-life photos, customer posts and short videos live there, so send people there.

But a shopper who taps that link has just left the product page. Now they're in an app built to keep them scrolling, and plenty of them probably never come back to finish the order.

The other option is showing some of that content on the site itself, next to the products, so people get the social proof without leaving.

For anyone who's tested this: did linking out to social actually hurt conversions, or does it not matter much in practice? And if you brought content onto the site, where did it make the biggest difference, the homepage, product pages, or somewhere else?

Same as the title, if thats true then what should i do then? I am a MBA Marketing (core) graduate, haven't even started my professional journey yet, literally a fresher.

If this is true, then what should i do?

I keep seeing the same average pop up in ecommerce reports, roughly 70% of carts never make it to checkout. Email reminders get all the credit, but in my experience the boring stuff works better, showing the full cost early instead of surprising people at the last step. Curious what genuinely worked for you, if anything did.

The usual names are Profound, Peec AI and Otterly, and Semrush and Ahrefs have AI tracking now too. Whichever you try, three things decide whether the numbers mean anything:

1. Live search or model memory. ChatGPT, Gemini and Google AI Overviews answer buyers with live web search. A tool that asks the model without search measures something your buyers never see.

2. Category questions only. If a question contains your brand name, the answer always mentions you. Counting those inflates your share of voice. Track "best X for Y" questions, not "is [brand] good".

3. Sources. The most useful part is which pages the AI cited (YouTube, Reddit threads, review articles). That's your to-do list.

Also run it daily for at least a week. The same question flips between answers more than you'd expect.

Disclosure: I'm the founder of Aurvikon, one of these tools. Happy to answer questions about how any of them work.