r/Warhammer • u/Tokoloshgolem • 6h ago
Discussion Probably An Unpopular Opinion ( Long)
I have a 12yo grandson (apparently I’m old) and we’re both into Warhammer. We’ve all seen the online bitching about Games Workshop prices and much derision for their paints. Very recently, my grandson started parroting some of this, even though his parents buy him the minis and paints he wants and, while he’s gotten better with managing his pocket money, he’s far from understanding what it takes to earn a living or the true value of things. Being salty about GW seems to b a popular thing to do online and is practically a meme people repeat.
FWIW, I thought I’d share my, possibly unpopular view.
Frankly, if it weren’t for GW, painting and mini gaming wouldn’t be nearly as popular as it is. GW made it viable and was business minded enough to ensure that it as a company was not only successful and profitable but grew to the point out’s bordering on achieving mainstream awareness. That’s quite something for what started as an extremely niche, nerdy, quirky idea borne out of misfit creatives from the punk era.
IMHO, people forget that GW is a creative enterprise that supports multiple mediums; lore, illustration, sculpting, painting and literature. While some dismiss these because of their sci-fi or fantasy nature, I regard them as art forms. The quality has improved over time, thanks to GW’s patronage and some of the literature, illustration and sculpting are truly masterful. They then also go the extra step of having a studio with a team of full time painters to paint the minis used in box art. All of this takes talent, human creativity, time and a lot of effort.
I’ve worked for a company that did CAD sculpting, high quality plastic injection moulding, packaging, global distribution, marketing and sales. It’s incredibly difficult and expensive. It requires specialised, experienced people in dozens of fields of expertise. It’s not just a matter of paying a few bucks for a digital download and running off a couple of prints on your resin printer. Moulds are CAD milled and need to be hand polished, each costing $100K for something with a finite lifespan. The injection moulding machines cost hundreds of thousands, if not
Millions all up and then you need the land, factory building and logistics just to get started in what they do.
The first time I walked into a FLGS and bought a Warhammer model and paints was
In Sydney, Australia. I bought GW minis because they were what I was interested in, even before I’d ever painted one of really knew much about them and the models looked incredible. The paints were there in a nice display and looked good and I liked using them. Most people have no idea of what it takes simply to get to the point where your products are real and in a store.
Over the years, again IMHO, thanks to GW’s success, others have entire marketplace to compete. This has meant more and better paint options in particular, as well as some other good minis. In my experience, GW has not sat on its hands and stagnated but continued to evolve and improve. Their paints have gotten better over the years, as have their minis.
Ultimately, for me, the clincher if that I see GW as a company whose purpose lies in human imagination and creativity. Something that’s becoming rather rare nowadays. They carved the market and are successful and, for their sins, haven’t abandoned that core. Yeah, they’ve made decisions I’ve disagreed with and some I’ve been angry about but all of this is an attempt to point out the virtues that keep me coming back to them and why I don’t share the popular view that they’re expensive.
/rant