Disclosure
I am currently invested in Reddit (RDDT), and a large portion of my investment portfolio is allocated to the stock.
Introduction
I believe Reddit is a fast-growing company with expanding margins, increasing user growth, and significant long-term potential. I also believe the company has substantial upside potential from AI licensing deals that could materialize over the next year or so.
I believe Reddit is one of the most compelling investment opportunities in the market. I would like to use this post as an opportunity to surface other ideas, identify potential gaps in my thesis, and learn about any additional research or insights that other investors may have uncovered regarding Reddit stock.
Sections Covered
- Reddit’s Unique Value Proposition
- User Trends and Revenue Per User (RPU)
- Reddit’s Advertising Evolution and Monetization Potential
- Revenue Growth and Margin Expansion
- Balance Sheet and Share Repurchases
- AI Licensing Revenue
- Company Valuation
- Risks
- Conclusion & Price Targets
Reddit’s Unique Value Proposition
Reddit is one of the last places on Earth with a vast array of human-generated content across different communities, subcategories, backgrounds, and demographics. One of its closest competitors is Facebook, but Reddit generally has much more human-written content, whereas other platforms like Facebook and Instagram are much more driven by photos and videos. Reddit is much more focused on text and actual writing.
I think this becomes increasingly valuable in a world of AI, where less and less content is written by humans. Reddit is one of the last places where that type of content remains prevalent.
Reddit is currently the third most-visited website in the world. In my own anecdotal experience, I have never written long posts on Facebook, Instagram, TikTok, or any other social media platform, but I do write extensive content on Reddit, just as I am doing right now with this post. I think many other people and communities have a similar experience using the platform.
User Trends and Revenue Per User (RPU)
Reddit continues to demonstrate strong user growth across both daily active uniques (DAUq) and weekly active uniques (WAUq).
Daily active uniques increased from 110.4 million in Q2 2025 to 130.3 million in Q2 2026, representing 18% year-over-year growth.
Weekly active uniques increased from 416.4 million in Q2 2025 to 514.6 million in Q2 2026, representing 24% year-over-year growth.
International user growth across both daily and weekly active uniques is outpacing growth in the United States, which I believe is largely due to the U.S. market being more saturated. Nevertheless, both metrics are growing at healthy year-over-year rates, demonstrating Reddit's continued ability to expand its user base both domestically and internationally.
In addition to user growth, Reddit has significantly increased its revenue per user over the past year.
In Q2 2025, the average U.S. user generated $7.87 in revenue per quarter. By Q2 2026, that figure had increased to $11.85, representing more than 50% year-over-year growth.
International users generated an average of $1.73 per quarter in Q2 2025, compared with $2.26 in Q2 2026, representing more than 30% year-over-year growth.
As more people use Reddit, become invested in their communities, and spend more time on the platform, Reddit becomes increasingly valuable to advertisers. This creates an opportunity for revenue per user to continue increasing as the company improves its monetization.
The underlying cycle is straightforward: more users, better monetization, better recommendations, and higher conversions.
Evercore currently estimates that Meta generates approximately $100 per quarter in revenue per U.S. user. Based on Reddit's current U.S. revenue per user of $11.85 per quarter, Reddit generates only about one-eighth of what Meta generates from its U.S. users.
If Reddit can eventually reach even one-quarter, one-third, or one-half of Meta's current revenue per U.S. user, the company could have substantial additional upside from monetization alone. This potential exists alongside Reddit's continued user growth, with its user base expanding quarter after quarter and year after year.
Reddit’s Advertising Evolution and Monetization Potential
Reddit rolled out Reddit Max in September 2026 and recently made it generally available to all advertisers. Reddit is still relatively early in its monetization journey and has not yet reached the level of advertising performance and optimization that many competitors, including Google, Amazon, and Meta, have achieved.
Here are some of the biggest improvements Reddit Max has introduced for advertisers:
1. AI-Powered Campaign Automation
Reddit Max uses AI-powered campaign automation to help advertisers manage their campaigns more effectively. This includes automatically adjusting bids, budgets, audiences, and creative testing, reducing the need for advertisers to manage these settings manually.
2. Better Audience Targeting
Historically, Reddit has been somewhat weaker at targeting the correct audiences. However, its targeting capabilities are becoming more precise through scalable advertising audiences and AI-driven data analysis that can better match advertisements to Reddit's communities and subreddits.
3. Creative Optimization and Scalability
Previously, many advertising adjustments, including headline editing, image rotation, and video formatting, had to be completed manually by advertisers. This could result in underperforming advertisements remaining active without being identified or corrected.
Reddit's optimization engine can now automatically make many of these adjustments, helping advertisers improve creative performance and scale their campaigns more efficiently.
4. Better Performance Measurement and Transparency
Reddit is improving the metrics, key performance indicators (KPIs), research, and reporting available to advertisers across its platform. These improvements give advertisers better insights into purchasing decisions, leads, app activity, clicks, engagement, and attrition, helping them evaluate campaign performance more effectively.
5. Easier Adoption for Larger Advertisers and Agencies
Reddit's advertising API now integrates with Smartly, a third-party advertising management platform. This integration gives more advertisers and agencies access to Reddit's advertising ecosystem and provides additional resources for managing and scaling campaigns on the platform.
Overall, I believe these improvements are important because Reddit is still developing its advertising capabilities. As the platform improves its automation, targeting, creative optimization, measurement, and accessibility for larger advertisers, it has an opportunity to improve advertising performance and generate more revenue from its growing user base.
Revenue Growth and Margin Expansion
Reddit grew revenue by just over 60% year over year in its most recent quarter, Q2 2026. Revenue reached $805 million for the quarter, bringing total revenue over the last 12 months to $2.78 billion.
Profitability metrics also showed significant growth, with net income increasing 183%, free cash flow increasing 135%, and earnings per share (EPS) increasing 177% year over year.
Reddit generated $216 million in free cash flow in its most recent quarter and just over $1.02 billion in free cash flow over the last 12 months. These figures demonstrate the company's ability to translate its revenue growth into substantial cash generation.
Reddit's margins are also expanding. In Q2 2025, its gross margin was 90.81%, compared with 91.27% in Q2 2026. Operating margin increased from 13.55% to 28.79%, while profit margin increased from 17.87% to 31.41% over the same period.
In a nutshell, as Reddit reaches scale, it is becoming more profitable, not less.
For example, according to Reddit's annual 10-K filings, the company had 2,233 full-time employees at the end of 2024. By the end of 2025, that number had increased by 14.42% to 2,555 employees.
Reddit's revenue growth and profitability growth are clearly outpacing its employee growth. As the company reaches scale, it does not need to hire employees at nearly the same rate at which it can increase monetization and grow its user base.
I believe this operating leverage is an important part of the investment thesis. If Reddit can continue growing revenue substantially faster than its operating expenses, it has the potential to expand margins and increase profitability as the business scales.
Balance Sheet and Share Repurchases
In the most recent quarter, Reddit had $2.79 billion in cash on hand and zero debt. The company has no debt obligations weighing it down and is sitting on nearly $3 billion in cash, which represents more than 10% of its market capitalization as of October 27, 2026, the date I am writing this.
Additionally, Reddit announced a $1 billion share repurchase program this year. I believe the company could increase the size of this program over time as it becomes more profitable. If the shares remain cheap, Reddit could potentially expand the program within the next couple of quarters. This is my estimate and has not been confirmed by management.
AI Licensing Revenue
This is where we start to get into a bit of speculation. I want to clarify that I do not have access to the terms of these deals, and no one truly knows what they will be worth other than Reddit itself and the partners it is negotiating with, such as Google, Anthropic, and OpenAI.
However, the vast majority of analysts appear to have consistent expectations that AI licensing revenue will be significantly higher when these deals are renegotiated in the coming months and years.
Google announced its AI licensing deal with Reddit in February 2024, and OpenAI announced its licensing deal in March 2024. Anthropic does not currently have an AI licensing deal with Reddit and is involved in ongoing litigation with the company. A court ruling allowing Reddit's lawsuit to proceed has increased the possibility of a settlement. That said, none of this is guaranteed. These figures are estimates, and we will not know the final terms until the outcomes become clear in the coming months and years.
That said, I believe AI licensing revenue represents a significant opportunity for Reddit.
In the photo below, I will include a breakdown of Reddit's revenue by type. You will see advertising revenue and other revenue. The other revenue category includes Reddit's AI data licensing revenue. Over the last 12 months, Reddit has generated approximately $150 million in other revenue, which I believe primarily reflects its AI licensing revenue.
My personal belief is that when the Google and OpenAI deals are renegotiated in the coming months and years, their value could be significantly higher than $150 million per year combined. If other companies, including Anthropic and other players in the AI space, enter into licensing agreements with Reddit, the opportunity could increase further.
Regardless of the final negotiated amounts, I believe these deals could become substantially more valuable because data is becoming increasingly important as human-written content becomes more scarce. As a result, Reddit may be able to charge more for access to its data and establish a more premium position in the market.
Reddit's management team appears to recognize this opportunity and has taken active steps to restrict public access to its data. For example, as of the time of writing, Reddit has announced changes involving RSS feeds, public API access, and access to Old Reddit. The planned restrictions include the removal of RSS feeds on November 13, 2026, restrictions on public API access by March 2027, and limits on Old Reddit access for newer users.
The days of Reddit freely distributing its data are becoming less common. I find it difficult to believe that major AI companies will simply walk away from one of the largest sources of human-written content in the world. Companies such as Anthropic, which have been able to scrape publicly available content, may face greater restrictions on access and could eventually have to pay a premium for licensed data.
My thesis is simple: Will major AI players and their large language models (LLMs) ignore one of the world's largest sources of human-written content? Will these models forgo billions of comments, posts, and other forms of human-generated content that could be valuable for training, reference, recommendations, and advertising-related applications?
I highly doubt it.
I believe this information is extremely valuable to advertisers and AI companies alike. As Google adapts to the AI landscape and newer frontier companies such as OpenAI and Anthropic seek to scale their businesses and potentially go public, I think it is only a matter of time before they begin paying two, three, five, or potentially even ten times what they pay Reddit today for AI licensing, assuming they are currently paying for comparable access.
While I do not have the exact metrics to quantify this, I also believe Reddit's AI licensing revenue could carry higher margins than its core advertising business. Selling access to data does not appear to require nearly the same level of capital investment or employee resources as operating and continually improving a large-scale advertising business. If licensing revenue grows substantially without requiring a proportional increase in operating expenses, it could contribute disproportionately to Reddit's profitability and free cash flow.
Company Valuation
According to analyst consensus estimates, Reddit is projected to generate earnings per share (EPS) of $5.39 in 2026, $7.11 in 2027, and $8.93 in 2028. Based on a share price of approximately $138, these estimates imply forward price-to-earnings (P/E) ratios of roughly 25.6 for 2026, 19.4 for 2027, and 15.5 for 2028.
However, Reddit has a tendency to beat earnings expectations by substantial margins. I believe analysts may be underestimating the company's future earnings potential.
For example, analysts are projecting approximately 31% EPS growth in 2027. Yet, in Q2 2026 alone, Reddit grew EPS by 177% year over year, while EPS over the last 12 months is up approximately 290%. Given these results, I believe a projected 30% earnings growth rate for 2027 could be materially understating Reddit's potential.
In my personal model, I believe Reddit could generate more than $10 in EPS in 2028, rather than the consensus estimate of $8.93. Even using the current consensus estimates, however, I believe Reddit looks inexpensive relative to its growth and profitability.
At a share price of approximately $138, Reddit has a market capitalization of around $26.5 billion. The company has generated almost exactly $1 billion in free cash flow over the last 12 months. At those levels, its price-to-free-cash-flow ratio is approximately 26.5.
That multiple is not dramatically above the broader market's average. However, Reddit is not growing at an average rate. Its free cash flow increased 135% year over year in the most recent quarter and approximately 156% over the last 12 months. In my view, a company growing its cash generation at these rates deserves to be evaluated differently from a typical business.
Based on Reddit's user trends, rising revenue per user, improving monetization, and potential AI licensing deals, I believe it is very possible that the company could generate more than $2 billion in annual free cash flow within the next year or so.
Consider what that would mean at the current market capitalization of $26.5 billion. If Reddit generated $2 billion in annual free cash flow, its price-to-free-cash-flow ratio would fall to approximately 13.3.
In my opinion, a multiple of around 13 times free cash flow would be exceptionally low for a company growing its revenue and profitability significantly faster than the average company in the market.
I believe that, based strictly on free cash flow, Reddit could generate so much cash over the next one to two years that maintaining a share price around $138 would become difficult to justify financially, assuming the company executes on its growth opportunities.
Furthermore, that scenario assumes only $2 billion in annual free cash flow within the next year or two. Looking three to five years out, I believe Reddit could potentially generate $3 billion, $4 billion, or even $5 billion in annual free cash flow, depending on execution and the ultimate value of its AI licensing agreements.
The moral of the story: Reddit has premium growth, premium profitability, and premium margins, but in my opinion, it trades at a below-average to average-at-best valuation.
Risks
Risk #1: Rapid Changes in AI, Distribution, and Communication
In an ever-changing world of AI, the ways people distribute, communicate, and consume content are constantly evolving. Reddit could end up on the negative side of these changes if communication and distribution channels change rapidly.
Risk #2: Stagnating Monetization Improvements
While I believe this is the lower risk, Reddit's monetization improvements could stagnate or lag behind those of its peers. If Reddit fails to capitalize on its massive amount of data and written content, or if it cannot translate that content into considerable advertising conversions, its revenue per user could slow or stagnate.
Risk #3: Legal and Regulatory Risk
Although Reddit operates as a walled garden, regulatory changes could limit its ability to collect and track data for its models, potentially hurting its monetization rates.
Additionally, lawsuits from companies such as Anthropic could result in unfavorable outcomes for Reddit, potentially affecting its AI licensing deals with Anthropic as well as its agreements with other major partners, including Google and OpenAI.
Risk #4: Synthetic Data and AI-Generated Content
In my opinion, one of Reddit's biggest risks is that synthetic data, meaning AI-generated content, could overtake the platform and undermine the originality of Reddit's content.
Reddit's platform is seen as human, authentic, and genuine. If AI bots take over the platform, they could damage the user experience and undermine one of Reddit's core differentiators. This could create significant downside risk for the business.
Conclusion & Price Targets
Conclusion
Reddit is a unique and compelling platform that I believe is a second-order beneficiary of the AI wave. Its business model and financials are attractive for long-term shareholders, and its valuation is heavily skewed in shareholders' favor, assuming the company executes on its opportunities.
I believe the risks are relatively low compared with the potential upside and the predictability of Reddit's future growth.
In conclusion, I am long Reddit and consider it a compelling investment opportunity. I view Reddit as a strong buy for 2026.
2027 Year-End Price Targets
My year-end 2027 price targets are as follows:
| Scenario |
Price Target |
| Bear case |
$200 |
| Base case |
$250 |
| Bull case |
$300 |
Bear Case: $200 per Share
If AI licensing deals fall through or user growth slows, a bear-case price of around $200 per share next year is absolutely possible.
Base Case: $250 per Share
At a share price of $250, based on today's current shares outstanding, Reddit would have a market capitalization of approximately $48 billion.
I believe Reddit could generate around $2 billion in free cash flow in calendar year 2027. If that happens, the company would trade at approximately 24 times price-to-free-cash flow at a $250 share price.
I believe this is a more than reasonable valuation for a company growing at Reddit's rate, with its margins, fundamentals, and additional upside opportunities.
Bull Case: $300 per Share
If AI licensing deals and revenue come in above analyst expectations, and user and EPS growth do not slow nearly as much as analysts currently estimate, Reddit could have significant upside.
Instead of generating the consensus estimate of $7.11 in EPS in 2027, Reddit could potentially generate a much higher figure, such as $7.58 or $8.50. Under that scenario, I believe the company could easily see a rerating to $300 or more per share.
That may seem far-fetched at the moment, but I would not be surprised if Reddit's results come in above expectations.
2030 Price Target: $500 per Share
My final price target is $500 per share by 2030.
At $500 per share, Reddit would have a market capitalization of approximately $100 billion, or slightly less, based on today's shares outstanding.
I believe Reddit could be generating somewhere between $4 billion and $6 billion in annual free cash flow by 2030, assuming current trends remain relatively consistent. Even if growth rates regress over time, I believe generating $4 billion to $6 billion in annual free cash flow is absolutely possible.
At that level of cash generation, even a price-to-free-cash-flow multiple reasonably close to the broader market average could support a long-term share price of $500.