r/selfpublish • u/Flourish-4588 • 4h ago
I paid a "book promoter" who did nothing - here's how they work
.Last month I watched a friend publish his first book.
He was excited. 3 days after launch, a guy DM'd him on Instagram:
"Hi, I love your book! I have 10k book lovers. I can get you 2k sales in 7 days for $150. 100% guarantee. Here's proof - screenshots of other authors I helped."
Screenshots looked real. 10 authors saying "thanks bro, got 1k sales!"
My friend paid $150.
Day 1: Promoter said "Campaign started, will update soon"
Day 3: "Going well, 200 sales already" - but Amazon dashboard showed 0 new sales
Day 5: Promoter sent a screenshot of a random Amazon rank going up - not my friend's book
Day 7: Promoter said "Done! 2,100 sales delivered!" But dashboard still showed same 12 sales from friends and family.
When my friend asked for proof, promoter said "Sales take 14 days to show on Amazon, wait" Then blocked him.
Same script. I later found 5 other authors on other social media platforms who got same DM, same screenshots, same "2k sales" promise from same account with different name.
How they work:
- DM new authors within 3 days of launch (they stalk new releases) 2. Show fake screenshots 3. Promise guaranteed sales (real marketers never guarantee sales) 4. Take money, send fake updates for 7 days, then block
Real promotion is slow - newsletters, ARC readers, consistent content. No one can guarantee 2k sales in 7 days for $150.
Have you gotten this DM too?