r/indiebiz • u/zentomirai • 8h ago
I just shipped my first app to 5 different stores simultaneously as a solo founder. Here is my stack and what I learned.
I’ve spent years as a solutions architect designing enterprise systems, but building and launching my own commercial product—a cross-platform bookmark manager—was a completely different beast.
Last month, I finally shipped V1 across the iOS App Store, Google Play, and as extensions for Chrome, Edge, and Firefox. I also incorporated my own company here in New Zealand to formalize the business side.
I wanted to share a few realities of building this solo and the technical decisions that actually helped me ship:
1. The Stack that allowed me to move fast I went with Expo / React Native for the frontend and Supabase for the backend. As someone who normally loves local-first, self-hosted environments (my home lab is extensive), I had to compromise. For a commercial utility product that absolutely required instant cross-platform sync, Supabase saved me weeks of backend configuration. I wired up RevenueCat to handle the cross-platform subscriptions and Resend for transactional emails.
2. Store approvals are an administrative grind Writing the code was the easy part. Orchestrating a synchronized launch across Apple, Google, and three different browser extension stores tested my patience. Navigating Apple's specific review guidelines for a utility app took careful reading, and keeping the codebase unified across mobile and browser extensions required strict discipline.
3. Architecting for shipping, not perfection When you are used to enterprise architecture, it is incredibly easy to over-engineer. I had to constantly force myself to use mental models like Munger's Inversion and Bezos's Regret Minimization framework—what would I regret more: shipping a V1 with a managed backend, or spending six months building the perfect custom infrastructure and never launching?
I’m now shifting from pure "builder mode" into marketing and distribution, starting with setting up some automated social flows.
Would love to hear from other technical solo founders: how did you survive the transition from writing code to doing sales and marketing?
(I'll drop a link to the app in the comments if anyone wants to see the final result or check out how the cross-platform sync feels!)