r/advertising • u/Shot-Lengthiness8777 • 16m left
Shopping Ads for Weight Loss Meds (UK)
Is anyone else in healthcare or digital marketing in the UK constantly baffled by how telehealth brands like MedExpress, Voy, Bolt, etc., are running literal Google Shopping ads for prescription weight loss treatments? They even use terms such as “pills” etc.
How are their Google Merchant Center accounts not getting immediately suspended? Are they just taking the hit on disapproved ads/account bans and spinning up new GMC accounts continuously, or is Google’s automated review for Shopping feeds just ridiculously broken when companies obfuscate the drug name on the title?
Would love to hear from anyone managing PPC/Google Ads in the health/pharma space how are they bypassing Merchant Center policies, and why hasn't Google cracked down harder on these feeds?