r/SEO • u/Ok_Employment3075 • 22h ago
How do you optimize a piece of content for AI Mode/AI Overview queries?
Hey everyone, posted it in the r/localseo subreddit as well, but I wanted to get a different perspective from you guys as well. I’m working on local SEO for a client who’s a local bank. I won’t mention their name due to privacy concerns, but they’re located in a major city. Looking at GSC data over the past six months, I noticed that one of their location pages is showing up for a large volume of long-tail queries driven by AI Overviews and AI Mode. These queries are generating high impressions, but very few clicks.
I want to optimize the page to address the specific topics users are asking about, such as:
- "Can you tell me which checking account options in [city] have good flexibility?"
- "Can you tell me which checking account options in [city] offer good customer service?"
- "Find me business loan options in [city] with high flexibility in their terms and conditions."
These are just a few of the long-tail searches I uncovered. Looking at what's currently ranking on the SERPs, outside of third-party directory mentions, the individual pages that rank only briefly touch on these terms. None of them feature dedicated sections or cover these topics in crazy depth.
Do you have any suggestions on next steps? I created a rough draft of what I think would work well, but I’d appreciate any fresh perspectives or ideas on things I might have missed. Thanks!