I'm still fairly new to paid media, so I'd appreciate a sanity check from people with more experience.
I recently took over a UK ecommerce Google Ads account. There are around 10 small Search campaigns on tROAS, and most of the targets are 200 to 400 points above what they're actually hitting. A few examples:

Target 700%, actual ~310%
Target 550%, actual ~350%
Target 450%, actual ~355%

Each campaign only gets 3 to 8 conversions a month, and they're all limited by budget. I'm planning to consolidate them into one campaign, which should get to around 40 conversions a month.

My plan is to switch to Max Conversion Value with no target for a few weeks, let it build up conversion data, and then set a tROAS based on what it's actually achieving.

Would you go that route, or just lower the existing targets to match actual ROAS and keep tROAS on? And how many conversions a month would you want before adding a target back?

cpa down 19% and conversion value per cost up 27%, all from making our own 6 second cuts.

running performance max for a regional furniture store, about 15k a momth.

for a year we let google auto generate the video assets from our images. they were... fine. sliding photos with music.

last quarter we made our own 6 second cuts:

- real product footage shot on an iphone in the showroom

- one "in your home" scene per product, generated on dreamina from the product photo, basically free. it sometimes changed the sofa fabric, which matters a lot for furniture, so we only kept the ones that matched exactly

- headline written as one line, tested 5 versions from chatgpt

results over 8 weeks vs the auto assets:

- video asset performance rating went from "low" to "best" on 9 of 12

- conversion value per cost up 27%

- cpa down 19%

nothing fancy. just stop letting the platform make your video for you.

anyone else seen the same with pmax video?

That's a 50% drop in conversions which looks pretty bad in a Friday report until you remember the account only gets five or six leads in a whole month doesn't stop the red arrow from turning into a discussion about new headlines, changing the bidding strategy or whether the landing page needs rebuilding. Maybe something is wrong but one missing form submission hasn't told you much.

The annoying part with smaller accounts is that you still have to check everything search terms tracking, where the money went, whether the leads were even worth anything and sometimes there's a real problem hiding in there and sometimes you're staring at a tiny sample size pretending it's a trend. And telling someone who's paying you to manage their ads that you looked through the account and decided not to change anything is a pretty awkward conversation so nobody really wants to hear that on a Friday call.

Hey all, looking for advice from people who’ve moved beyond analyzing everything through Google/Meta dashboards.

I’ve been in PPC for years, but working on a marketplace has exposed a gap for me. LTV, margins, repeat purchases, new vs returning customers, order values, attribution windows, channel mix… I get the concepts individually, but everything affects everything else, and I sometimes get lost trying to connect it all.

I can analyze campaigns. What I want to get better at is stepping back, understanding how the business is doing, figuring out what’s driving it, and then using that to judge channels and campaigns.

Where did you learn that kind of analysis? Any courses, books, people worth following, or practical ways to build the skill?

Not looking for another “10 PPC metrics you should track” article lol. More interested in how you structure your thinking, what you investigate first, and how you turn messy data into actual business and budget decisions.

Would love to hear what helped things click for you.

ALSO, if anyone offers 1:1 consulting and would be up for walking through my actual numbers with me, I’d happily pay for a session. I’d love to understand how you approach the analysis and learn from the process.

Thanks all!

We’re an early-stage startup looking for a Google Ads specialist to run our first paid acquisition campaigns.

What we do
We’ve built an AI agent for Indian Shopify and D2C sellers that reduces failed COD deliveries. It calls and messages buyers in their own language (Hindi, Kannada, Tamil and more) to confirm orders, verify addresses and remind them before delivery. Sellers set it up through a chat in a few minutes. Less RTO, more delivered orders.

Who we’re targeting
Shopify and D2C brand owners in India doing 500+ COD orders a month, especially in fashion, beauty and home categories.

What we need

• Account setup, conversion tracking and GA4/Shopify integration
• Search campaigns on high-intent keywords (RTO, COD verification, NDR management, etc.)
• Weekly reporting with CPL and cost per demo booked
• Ongoing optimisation for the first 3 months, with room to extend

Budget

• Ad spend: ₹50,000 to ₹75,000 per month to start
• Management fee: open to fixed monthly or performance-based, share your model

Nice to have

• Experience with B2B SaaS or Shopify app marketing
• Familiarity with the Indian e-commerce/logistics space

If interested, DM me with a short intro, 1 or 2 relevant accounts you’ve managed, and your pricing.

I'm hiring at a fast-growing ad agency. We need a senior paid media strategist in the seat ASAP. If you can start next Monday, great. If you're employed, a standard 2-week notice is fine.

Full-time: Remote, $120K+ + benefits**

What you need to be great at

• Meta Ads. This is the big one. You've run and scaled e-commerce accounts with real budgets, and creative testing is second nature to you.
• Google Ads. Search, Shopping and PMax, at the same senior level.
• E-commerce. You know DTC and how ad spend turns into revenue.
• Agency work. You can run multiple clients at a fast pace.
• AI. You use it in your daily workflow and it actually saves you time.

Nice to have: TikTok Ads, plus any other platforms you can bring.

Who can apply

• Full-time: US-based only. If you're outside the US, please don't apply for this one.
• Contract (part-time, hourly): open to people with native-level English in North or South America who work U.S. hours.

Black Friday / Cyber Monday help

We're also bringing on short-term senior help for BFCM. If you have bandwidth for the next few weeks, reach out.

How to apply

DM me your resume and LinkedIn profile, plus:

1. Your Meta and Google experience (monthly spend levels, verticals)
2. One e-commerce account you scaled, and how you did it
3. Full-time, contract or BFCM only
4. Your location, when you can start, and your rate or salary range

Questions before applying are welcome too.

FAQ

How do I apply?
If you need more info about the role, the job listing or the agency, message me first. Otherwise, DM me your resume and LinkedIn profile.

I'm outside the U.S. Can I apply?
Not for the full-time role. It's U.S.-based only, no exceptions.

I'm in Southeast Asia. Can you hire me for the contractor role?
No. Contractors need to be in North or South America and work U.S. hours.

I want to intern or work for free. Will you hire me?
No. We're heading into Black Friday/Cyber Monday and don't have time to train anyone. This is a senior role for people who can run accounts on day one.

Is the role remote?
Yes, fully remote.

What agency/where is the job listing?
I don't want it tied to my main Reddit account, but I'll share the agency name and job listing by DM. Just ask, no resume needed first. I make the hiring decision and you'd report directly to me. We're a 50-person, award-winning boutique agency, mostly ecom clients spending $100K to $2M per month each.

Hi guys, I'm looking for a tool to track individual product performance or my Shopify store running Google ads.
What I need:

- Pulls ad spend directly from Google Ads
- Syncs with Shopify to show actual product sales and revenue
- Shows product-level (not just variant level) spend, clicks, conversions, revenue, ROAS and ideally profit after COGS.

What tools are you actually using for this?
🙏

Has anyone had a chance to utilise Chatgpt ads "audiences" yet?

I've seen that for them to be used for targeting and bid adjustments you need a minimum of 25k+ matched, which seems quite big to me and something that only enterprises would be able to provide.

İ’ve heard that people use google ads for awareness and meta ads for conversions.İs this really the case? İt actually makes sense when i think about the ads i see on youtube videos,i see an ad for like more than 10 maybe even up to 100 times and they are never likely to catch my attention.İs youtube ads mostly known for just getting in front of people?

Almost all the reddit threads for Trybe are by creators, not brands, so it's hard to get a bead on it. We are extremely limited on video content. Last time we got UGC content it was through an agency and the whole process seemed expensive and had a lot of overhead.

I'd love some suggestions on what has been effective for others. My company has one graphic designer and that's it, so anything to help with creative production would great. My company is extremely against ai image & video so that is not an option.

I really think this kind of behavior should be studied by a psychologist or something as it is some kind of Stockholm syndrome.

I was brought on to offer advice on a Google ads account for a CPG company and part of that was them wanting me to meet with their Google rep. The company had some issues where almost all of its performance was being carried by branded traffic but they wanted to expand while keep current ROAS targets which would be utterly impossible when you're sitting at a 95% IS for brand and non-brand will of course convert less than brand. But anyways, we meet with the google rep.

His great idea was to start a demand gen campaign. It was pretty clear this person could not explain why he thought this would work out. I said to him "I've seen this work for bigger clients who can afford to throw 5 figures daily at demand gen, but even then it had extremely little incremental value. We can't afford to spend that much." But the client, desperate for more money, was able to broker a deal where they got some credit from google and would run a very budget limited demand gen campaign if it could at least pay for itself at 1x roas.

Well to no one who works in this industry's surprise, the campaign was shut off after blowing a cool $16k and generating 1 view through conversion. Oh darn.

But not all hope is lost, the google rep has a great idea! Instead of strategically building out new non-branded funnels and campaigns, we can instead just make an ai-max non-branded campaign! My client, without hesitation, greenlit the idea after I said this would no way work.

The campaign was stopped after a few days after blowing $12k and generating $1k.

But what's interesting to me is how many clients I've seen blindly trust people who at best have no idea what they are doing and at worst are maliciously taking advantage of them. This Google rep essentially took close to thirty grand from this company and I can promise you that they would sign up in a heartbeat for whatever slop this rep would throw at their way next, all for that promise of a golden puzzle piece that will 2x their historic performance overnight.

Do not trust the reps.

Hey all,

It's been a while since I've done age targeting in Bing ads and was wondering how could I just target demographics 18 - 49 + Unknown in my Search campaigns. Preferably, I'd exclude 50+ but in Microsoft ads editor that Negative ages are reserved for PMAX only now I guess. I tried target & bid ages at the ad group level, but target and bid cannot be set for this campaign target setting so I'm a bit lost here. Any help would be appreciated!

I am usually working with Meta Ads, Google Ads is something which I do not touch a lot in this agency.

However I have been given a responsibility of looking at Google Ads for one of our clients.

It’s a search campaign, I have been told make a landing page.

Just wanted to know, the thought process from you all how do you guys get the content, the right keywords and the right placements.

Also, I know that the development of the landing page would be done by our developers but just in ase I would want to fast track work is there anyway I can make good landing pages? Any particular website?

If possible please suggest some good channels I can see for preparing good relevant landing pages.

Thank you!!

Hey everyone! Following up on my previous post here: https://www.reddit.com/r/PPC/s/plz1ITwRYh

I wanted to share an update after 10 days of running my Performance Max campaign with a target ROAS (tROAS) of 1.8 and get some advice on what I should do next.

For context, here’s my current setup:

• PMax daily budget: $80
• Breakeven ROAS: 1.8
• PMax bidding strategy: Maximize conversion value with a tROAS of 1.8
• Other campaign: I’m also running a Standard Shopping campaign with manual CPC for testing products.
• Products: I’m still running the same best-selling products in PMax and haven’t added any new products from Standard Shopping yet.

Before applying tROAS, my PMax campaign generated 33 conversions over 25 days, with a ROAS of around 1.6. At that point, I was using Maximize conversion value without a target ROAS, and Google’s recommended tROAS was around 1.6.

I then set tROAS to 1.8 because that’s my breakeven point.

Here’s what has happened after 10 days:

My ROAS has improved from around 1.2 at the beginning of this period to approximately 2.0 now. Since my breakeven ROAS is 1.8, this is a positive improvement, and the campaign appears to be performing better in terms of return.

However, there’s a new problem.

Before I applied tROAS, the campaign was spending almost the entire $80 daily budget and was marked as “Limited by budget.”

After applying tROAS, it is now spending less than half of my daily budget on some days, and Google Ads shows the campaign as “Limited by target.”

So, while ROAS has improved, the campaign is no longer spending enough of its budget to generate as much volume as before.

My questions are:

1. Since my ROAS has improved to around 2.0 over the last 10 days, should I leave tROAS at 1.8 for longer, or is the “Limited by target” status a sign that I should make a change now?
2. If I lower tROAS to encourage Google to spend more, I would have to go below my breakeven ROAS of 1.8. Would that be a mistake, even if the goal is to increase conversion volume?
3. Is it better to maintain a tROAS of 1.8 and accept lower spending, or lower it slightly to generate more sales and hope the actual ROAS remains above breakeven?
4. Given that I’ve only been running this tROAS setup for 10 days, could the campaign still be adjusting, or should I take action based on the current results?

Has anyone else had issues in the US contacting the LSA call team? I tried calling them for two days now and it asks me to add my CID, and then immediately drops me from the call.

I'm looking to connect with other advertisers who are currently running YouTube Ads with the goal of generating profitable conversions and a positive return on ad spend (ROAS/ROI).

I'm specifically interested in connecting with people who are either already achieving profitable conversions through YouTube Ads or are actively testing and optimizing campaigns toward that goal.

I'm aware that there's a fair amount of skepticism in PPC communities about using YouTube Ads for direct-response conversions rather than awareness or branding. I understand that perspective, but I'm not looking to debate whether YouTube Ads can or should be used for conversions.

I'm looking to exchange ideas with people who are actually doing it, or seriously attempting to make it work.

I'd be interested in discussing bidding strategies, targeting, traffic quality, conversion optimization, and what's currently working or not working as of October 2026.

If you're actively running YouTube campaigns with profitability and conversions as your primary objectives, I'd love to hear about your experience and connect.

Feel free to comment here or send me a DM. It would be great to exchange insights with others working toward the same goal.

I run an outerwear brand with product prices ranging from $149 to $189. I started with a $50/day budget on a feed-only Performance Max campaign targeting all products.

Initially, my ROAS was around 1.8–1.9, which was below my break-even ROAS of 2.1. However, over the past two weeks, performance has improved significantly. I've been getting consistent daily sales, sometimes 2–3 orders per day, and my ROAS has increased to 2.9.

After noticing this consistent performance, I increased my budget by 20%. Since then, the number of orders has dropped over the past 7 days. My ROAS is still around the same level, but that's partly because one customer placed an order for four jackets, which helped maintain the average.

I've generated around 31 orders in total so far.

My main goal is to scale the campaign ahead of the upcoming Black Friday/Cyber Monday (BFCM) period and the peak shopping season. Ideally, I want to reach at least 5 orders per day, but at the current pace, I'm not sure how to scale without hurting performance.

I've also started running Meta ads for both cold audiences and retargeting, but I'm particularly looking for advice on Google Ads.

Here are my main questions:

Should I continue scaling my existing PMax campaign by increasing the budget gradually, or should I launch additional campaigns?

I'm currently using Maximize Conversions as my bidding strategy. With around 31 total orders, is it too early to switch to Target ROAS (tROAS)?

Would switching to tROAS help me scale more efficiently, or could it restrict volume at this stage?

How would you approach scaling this campaign to reach 5 orders per day before BFCM?

I'd appreciate advice from anyone who has successfully scaled a relatively new ecommerce account with a limited budget and a similar number of conversions. I'm particularly interested in practical strategies that won't destabilize the campaign's performance.

Hi, what is the best way to run a brand Standard Shopping campaign?

We have multiple "Category" Standard Shopping campaigns running on tROAS with a Bid Cap. We also neg out the brand.

When we try to create another Standard Shopping campaign for brand it seems like it doesn't want to serve to the brand. We're thinking it's doing this because we negged out the brand in the Category campaigns.

Other than Pmax, any thoughts on what we can do here?

I'm launching my first physical product business in Australia (supplements) and trying to understand whether my margins are commercially viable.

After accounting for manufacturing costs, GST, shipping and fulfilment, I'm left with approximately 39–40% contribution margin before advertising, payment processing fees, overheads and company tax.

For context:

• Retail price: $59.95 AUD
• Customer pays $9.95 shipping
• Manufacturing cost: $26.21 ex-GST per unit
• Shipping and fulfilment: $14.12 inc-GST
• Contribution per sale: approximately $24.50

I'm considering an initial order of 500 units.

My main concern is whether there's enough margin left to acquire customers profitably through Meta Ads while building a sustainable business.

Hi everyone, I’m running into a strange issue with one of my client’s Meta Business Portfolios and hoping someone has seen it before.

The portfolio has two admins listed under People, and both are originally the admins but when I ( or the client ) log into their profile and visit the business portfolio, it duplicates their account under "People" and shows:

- Name & Surname ( Partial access ) which is the one we have control over

- Name & Surname ( Full access ) which we can't get a hold of

I attached an image below for reference

Whichever way we log in, Facebook keeps putting us into the partial access version, so I can’t manage assets, people, or settings properly.

I’ve already tried logging in with the normal Facebook profile login. I also tried Meta’s support chat, but I only got an AI assistant and couldn’t reach a human agent.

Has anyone dealt with this before?

Did you manage to fix it by removing the duplicate, or did you need to go through support or another route to get a real person?

Any tips or guidance that worked would be hugely appreciated.

Thank you all!

Meta is adding product browsing (an Advantage+ creative option that shows catalog products under the ad and opens an in-app page first) to already-running Facebook and Instagram ads unless you opt out.

• An August test across roughly 117,700 advertisers showed about 3% more conversions on average, according to Meta.
• The first tap becomes cheaper, so click-through rate often rises while site visits can fall because some users browse and leave inside the app.
• The account-level opt-out button in the notice only works before October 28; after that you turn it off ad by ad under Advantage+ Creative → Destination settings.

Now here is the con: This inserts an extra step that can dilute intent for single-offer, lead-gen, or tightly branded campaigns.

Also, the timing is awkward: the switch lands 30 days before Black Friday, when many budgets scale.

So what is your take? Will this work or not for an advertiser?

Of course, you will get a way to switch it off in your account if you dont want it.

Hello,

I am facing a problem while making a decision.

I am running a lead gen campaign on meta.

I know creative fatigue has creeped in I made this ad set on 2nd Sept and it has generated leads.

Client has recent feedback the lead quality and lead flow has decreased.

What shall I do?

Put new ads in an existing ad set? Lead flow has hampered I have noticed.

My instinct says, since I am testing new creatives and angles I should do it in a new ad set. That also leads to my next question. Should I duplicate one of the previous winners of the current ad set and keep the rest new?

Conceptually I can’t figure out if:

One new Ad set with All new creatives

Or

One winner with All new creatives.

Does it affect by any chance? Does fair testing happen in the second hypothesis.

Please help!

Hi everyone,

I’m running a tROAS App campaign (Google Ads, Philippines, game app). I noticed a big mismatch between my campaign report and my asset details report, even though both use the same date range (1-25 Oct 2026).

Campaign report:

Impressions: 29,394

Clicks: 1,895

Conversions: 467

Cost: ₹955

Asset details report (sum of all assets):

Impressions: 1,349 (~5%)

Clicks: 245 (~13%)

Conversions: 56 (~12%)

Cost: ₹93 (~10%)

So roughly 87-95% of the campaign’s data doesn’t show up in the asset report at all.

Other things I’m seeing:

Target ROAS is 80%, actual ROAS is about 61%

Campaign status: “Eligible (Limited), bidding strategy constrained”

Daily budget is ₹500, but I’m spending only ~₹38/day

23 of 26 assets are still in “Learning”, and most have under 10 impressions

Headlines and descriptions are at the max of 5 each, and new assets get almost no impressions

My questions:

How can I improve my campaign’s performance? Spend is far below budget and my ROAS is below target.

Is it normal for the asset report to show this little of the campaign’s data in App campaigns? Or could it be a filter or setup issue?

How reliable is the asset report for deciding which creatives to keep or replace?

Could the strict tROAS be limiting spend and starving the assets of data? Should I lower it?

What’s the best way to test new creatives in an App campaign (new ad group, duplicate campaign, or Experiments)?