Hey I am looking to gauge what people are looking to see out there in the world in terms of cross country skiing on the internet. I have been developing a brand based around nordic ski and winter sport culture, def more US based but with a global appeal. Not looking to report on the NENSA results or top Olympic qualifying times...it's for and about the culture.
The germ of the idea was from brainstorming on products I'd love to see in the market based off personal observations around my skiing. Then, being someone not raised in the sport, noting the subculture around cross country skiiing, especially youth clubs in New England and now out West as well. But also the 20somethings meeting up after work for a twighight ski and a beer/sauana after. Or 40 y/o dad going out for solo night missions after the kids are to bed.
I think this sport is only going to continue to grow with today's interest in fitness and getting outside, not to mention a constant search for the 'next' thing in fitness...(don't get me started). While I am agasint fitness 'trends' I'd love that if it meant more healthy kids getting outside in Winter and nourishing not just their bodies but minds and souls (IMO). And also if it means more development of trails, tracks or clubs that we can ski. All that to day:
If you were involved in this, what would you most like to see in a website for Cross Country Skiing in 2026. I think this will eventually branch into at the very least some basic commerce of branded merch as I have design chops and ideas, or potentially a resource and outlet for other brands, ideally new or independent brands, but for now I'd love to build, as organically as possible, a x-ski cultural hub dropping relevant news across x-ski culture, product and adjacent outdoor/winter sport. Bandit is a bad reference as I want this to feel more accessible and less serious (aside from other issues I have with the brand as a very serious runner myself), but it's not an awful comp to where I'd love this to go someday 'in my wildest dream' sort of thing..
A few ideas I've already built out or in process:
Weather, Snow and Trail Conditions - Up to date resource sharing up to date conditions at nordic ski center and trail systems anywhere in the US that they are available
Race/Event Finder - Find events as a participant or spectator anywhere in the US. These could be official sanctioned races, club meetups, film screenings or anything in between.
Gear Exchange - A 'vetted' classic message board or simple classified type digital space to list, seek or swap used gear or custom items
Product reviews or 'maker' deep dives - Reviewing new product (ski gear or apparel) or doing some more journalistic deep dives into some brands in the space, old and new
Essays - Some 'staff' pieces along with submitted work, whether it's coverage of an event or waxing poetic on a great ski.
Interviews - Focusing not on the Olympians, but club folks, up and comers, or cultural icons in the sport.
Videos - I'd love to host some cool videos of the day or week, or something. Some UG stuff, some linked old classic footage, short films, perhaps our own content (I am in film production)
I'd love to hear any thoughts. For me, ideally, this becomes a place not just die-hard skiers are visiting daily as a resource for info and entertainment, but also casuals and maybe even non-skiers...and who knows where it could go.
Fire away, thanks all. Winter is coming....