r/toronto • • Apr 05 '26

Picture Anyone Remember mmmuffins?

5.4k Upvotes

658 comments sorted by

158

u/jelani_an Apr 05 '26

Additional pic I forgot to upload

16

u/wasJared Apr 05 '26

Is this the Upper Canada Mall location?

5

u/DetailOutrageous8656 Apr 06 '26

What mall was this?

1

u/[deleted] Apr 06 '26

1

u/Sugar_Syllabub Apr 07 '26

Def not square one. Their location was downstairs beside Mrs Feilds Cookies. That section of the mall was always pretty dark, not bright like this photo.

16

u/jelani_an Apr 05 '26

Anyone remember what the one with the lemon gel-type filling was? I remember eating it as a kid and it was so good lmaoo

3

u/banjoplayingmuskrat Apr 05 '26

Yess with the powdered sugar??

2

u/mamaoftnd Apr 05 '26

Lemon cranberry?

1

u/MyNameIsKyle69 Apr 05 '26

Yo yo yo what’s up! I do!

1

u/SnooDoubts4806 Apr 07 '26

We used to make these cake like ones... not muffins specifically. They were round and had lemon/blueberry/cherry in the middle and some typy of crumble around the edge. And yah... the lemon ones were off the hook

863

u/NoArrival8249 Apr 05 '26

Best chocolate chip muffin in Ontario

196

u/spiritbomba Apr 05 '26

The world

262

u/herofthesidewalk Apr 05 '26

Facts! The Corn Muffin was awesome too

49

u/SmartTrender Apr 05 '26

This was my favourite. I love corn muffin in general, now I order when I go to Bathurst Subway station at the Patty shop there

23

u/Threw_it_to_ground Apr 06 '26

I loved the Cheddar Cheese one. I have never seen another muffin place have that flavor.

15

u/zmykula Apr 05 '26

I loved that damn corn muffin. Even the bran muffin hit.

8

u/carcinogenj Apr 05 '26

Oh shit. I knew there was something I used to love about this place. That and the Kenny Roger’s cornbread. We yearn for corn in our bread, make it happen Toronto bakers.

5

u/kfm975 Apr 06 '26

The second I saw the pictures, it was like I could smell the corn muffin!

1

u/AdeleClimbs Apr 05 '26

I came to say this

1

u/Real-Leadership3976 Apr 06 '26

It was the best! I miss it so much

1

u/Marauder2592 Apr 06 '26

This was the first muffin that came to mind

1

u/Halifornia35 Apr 06 '26

Corn muffin was the goat here

1

u/Octane_boymama Apr 06 '26

Oh I’d love a corn muffin. What a memory.

1

u/shadow_warrior121 Apr 08 '26

Loved the corn muffins!

53

u/scottyb83 Apr 05 '26

The butterscotch pecan was about as popular.

8

u/avenueroad_dk Apr 05 '26

That was my go to.  I miss them so much

2

u/rabbitholeseverywher Apr 06 '26

This is tied for the best muffin I have ever tasted. The one it's tied with is the blueberry muffin recipe from the aqua blue-coloured Joy of Cooking recipe book from the 60s (70s?), for anyone curious.

Did the butterscotch-pecan have some sort of crumble situation on top? Just a little?

1

u/scottyb83 Apr 06 '26

It wasn't a crumble it was basically drizzled with a little butterscotch syrup before it was baked which kind of made I guess almost a brulé effect. There was also a whole pecan on top.

1

u/DeeDeeRibDegh Apr 06 '26

Yes!!! I can literally taste it!!!

1

u/Warm-Atmosphere-6234 Apr 06 '26

This was my absolute favorite, I still think about it to this day

1

u/SnooDoubts4806 Apr 07 '26

Former employee.... the Butterscotch Pecan was our most popular followed closely by the Chocolate chip. I have never been able to re-create either of these at home :(

1

u/zabuma Apr 06 '26

It was so good!

-3

u/CanalOpen Apr 05 '26

7

u/scottyb83 Apr 06 '26

I mean…I worked there and we did 2 dozen of both the chocolate chip and butterscotch pecan so…

41

u/ThinSuccotash9153 Apr 05 '26

The 99 cent coffee and chocolate chip muffin was my everything back then

31

u/dino_spice Apr 06 '26

Those things were chocolate chip ENCRUSTED.

15

u/wildeyes Apr 06 '26

I wish I’d known it when I’d eaten my last oatmeal chocolate chip muffin so I’d appreciated it more.

6

u/Cautious-Ostrich7510 Apr 06 '26

This hits hard. We should all appreciate the little moments in our lives a little more as they may be our last 🥲

1

u/New_Development9100 Apr 06 '26

I loved those muffins!

11

u/rootsandchalice Apr 05 '26

Pecan muffin was my absolute childhood gem.

1

u/Dfoz Apr 06 '26

So good!

7

u/CanalOpen Apr 05 '26

From a chain store, yeah 100%. There are some cookie spots that were excellent too during that time, but mmmufucking muffins had the best muffins.

5

u/Novel-Grapefruit-105 Apr 05 '26

I second this and miss them so much! Doing a train or bus ride without one feels wrong.

3

u/Ok-Turnip-9035 Apr 05 '26

And the blueberry mmmmmarvelous

3

u/nakapozian Apr 06 '26

Chocolate chip banana muffin!

2

u/me_neil Apr 05 '26

I can taste the chocolate chunks right now. 30 years later

1

u/sfw_doom_scrolling Apr 05 '26

Also in Nova Scotia!

1

u/MichaelAuBelanger Apr 06 '26

No arguments from Alberta on this one. :)

1

u/TheLegendStatus Apr 06 '26

I want one again so bad

1

u/x1JAY1x Apr 06 '26

Also, the best carrot cake!

1

u/blondebull Apr 06 '26

I remember mini ones as a kid. I miss this place.

1

u/abz786 Apr 08 '26

Banananananana Muffin omg so good!

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224

u/Horndave Apr 05 '26

There used to be one holding on under union station till at least 2015, not sure if it's still there and the quality of the muffins wasn't quite what I remembered them to be.

110

u/Sherbourne-for-this Apr 05 '26

It's been gone since union started renovating. They've been out of business since 2020.

44

u/lnahid2000 Apr 05 '26

Cinnabon never came back either, and I still miss the smell when taking the train into Union. We were promised a Cinnabon 4 years ago!

https://www.blogto.com/eat_drink/2022/02/cinnabon-coming-back-toronto-union-station/

23

u/LonghornJct08 Apr 06 '26

The two I'd love to see back at Union Station are Cinnabon and the Harveys that used to be where the staircase they added at the west end of the great hall to the Go area is now. I can't stomach the smell of McDonald's let alone eat the 'food' they sell.

3

u/firehawk12 Apr 06 '26

Harvey’s and the arcade. Old union station was fire lol

2

u/MountainDrew42 Apr 06 '26

And the Dairy Queen. Some days you just need a Crispy Crunch Blizzard on the way home, you know?

1

u/april_to Apr 07 '26

Bring back my Wendy’s ! They used to be upstairs at the main hall!

10

u/Responsible_Fish5439 Apr 05 '26

used to LOVE getting a cinnabon at union. i memorized the crazy underground route from via to the go/food portion. but that was years ago and now i get so turned around in union since the reno.

4

u/eternes_ Apr 06 '26

I swore off union station food because of the Master Splinter sized RAT in the food court walking around like it worked there.

6

u/Scroty_McBalls Apr 06 '26

Some other cinnamon bun place opened up in Union, so not sure if that scratches the itch, or if it means a Cinnabon wouldn't want to move in if there's competition.

1

u/mollophi Apr 06 '26

It's Cinnaholic. If you're craving a cinnamon bun, it'll do. Pretty large, decent amount of icing, but their particular schtick is covering the bun with loads of other toppings. If you have a sweet tooth, I guess it's fine, but it sometimes comes across as just eating two different things. Grab the old school and be modestly content with a warm bun.

0

u/brokenlampPMW2 Apr 06 '26

I enjoyed mine from that new place. Hard to screw up a Cinnamon Bun, not even my high school cafeteria could ruin that.

2

u/Past_Substance6976 Apr 06 '26

And when the doors opened at Eglinton station !

19

u/AdSignificant6673 Apr 05 '26 edited Apr 06 '26

Looks like theres only 1 distant relative left alive. The last remaining Mmmuffins rebranded to “Muffin Plus” in 2024.

“By 2019, the chain had only two stores, one in the Scotia Plaza food court in Toronto and the other in the Montreal suburb of Côte-Saint-Luc.[3] The Toronto location was reported to have closed in 2020. [4] The Montreal shopping mall location was confirmed to be re-branded as "Muffin Plus" as of October 2024, which means there are now zero locations existing in Canada.”

-wikipedia

1

u/Halifornia35 Apr 06 '26

Mmmuffins in Scotia plaza closed when COVID hit, although I believe they were planning to close anyway. Good times hitting that up in the path back in the day

1

u/TopEstablishment395 Apr 06 '26

I didn't know it stopped existing :(

2

u/JavaJapes Apr 06 '26

I was so excited to find that location when I visited ~2012 because we haven’t had them in Winnipeg for a long time before that. I was sad but not surprised to see they were gone by the time I visited again.

3

u/Silicon_Knight Apr 05 '26

Apparently Coffee time bought them and MAY still sell them.

7

u/Sherbourne-for-this Apr 05 '26

Coffee time did not buy them.

1

u/DeeDeeRibDegh Apr 06 '26

Someone should bring it back!!! Honestly….we need some old school touch-stones!! And this was definitely one of them!

23

u/BackToTheCottage Apr 05 '26 edited Apr 05 '26

Miss the old concourse back in 2008-2012 when I was going to uni/work.

The Second Cup (butter pecan) was my morning coffee til the first Pilot Coffee opened in the grand hall.

The sushi spot was my go to "hungry but in a hurry" at 6pm.

Also the Cinnabon every morning making union smell delish.

This just also reminded me of the old PoP machines that would stamp your cardboard card pre-Presto. I remember holding onto a 12 stack of the pass version throughout the year so I could get the tax credit refund on transit back in the day when that was still a thing.

1

u/monieeka Apr 06 '26

Let’s be real though, pilot beats out second cup 7/7 days of the week.

1

u/BackToTheCottage Apr 06 '26 edited Apr 06 '26

I'd agree with you 5 years ago (diehard fan) but their rebrand looks bad, their coffee tastes worse, and their prices are ridiculous. Was $50 for a kilo of beans while Olimpico from Montreal was $20 cheaper.

Sigh does everything have to be enshittified?

5

u/calimehtar Apr 05 '26

No way it's still there. I remember there being one around the same time at yonge and Eglinton as well.

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3

u/bana87 Apr 06 '26

2018 atleast. It was under Commerce Court. Best muffins i've had. Always picked up mini ones for the team during "war-room" meetings.

2

u/royaleWcheese2300 Apr 06 '26

There are two locations still holding on

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134

u/snotparty Apr 05 '26

Their disappearance is when everything started to really go wrong

They clearly need to come back

9

u/thefalloftroy Apr 06 '26

Thanks Obama

2

u/joutfit Apr 07 '26

Something something Avatar the Last Airbender intro but Tim Hortons is the Fire Nation and mmmMuffins is the Avatar.

60

u/jjjewels Apr 05 '26

I dream about the cheddar cheese muffins.

6

u/CollegeStreet6103 Apr 05 '26

Totally with you on that! Reminds me of ‘pay de queso’ I used to get at a bakery in León, Mexico. 😋

6

u/Acceptable-Basil4377 Apr 05 '26

Such a weird muffin, right? But just awesome!

39

u/slothcough Apr 05 '26

I was obsessed with their corn muffins!

2

u/xRUCKUSx Apr 06 '26

Yes! It was huge dense and flavourful!

1

u/JackTeargarden Apr 08 '26

They were so good!

1

u/Appropriate_Box_6888 Apr 09 '26

This comment just sent me back, I just remembered how good they were 🤤

36

u/dcten Apr 05 '26

Their chocolate chip muffins were my breakfast for the majority of my childhood

33

u/Toronto-1975 Apr 05 '26 edited Apr 05 '26

when i was growing up i went to the one in the Oshawa Centre all the time and kept going to them when i moved to Toronto. As others have said - their chocolate chip muffin was INSANE...but honestly everything they made that i tried was spot on.

honestly this is a store that could make a successful comeback - great product, instantly identifiable marketing, rich in Canadian history and tons of nostalgia. it's a shame they ever went under because i have nothing but good memories of them.

apparently the last location (pictured below) was in Cote St-Luc Shopping Centre in Montreal. in 2024 it was changed to something called "Muffin Plus" (which, through no fault of their own, gets a big middle finger from me for taking down a Canadian icon...lol)

8

u/candleflame3 Apr 05 '26

It's weird because the company that now owns the brand is very much a going concern.

https://en.wikipedia.org/wiki/Mmmuffins

16

u/Toronto-1975 Apr 05 '26

it amazes me that the parent company thought it was a good idea to eliminate all the mmmuffins locations but looked at Country Style - the only Canadian coffee shop that makes Tim Hortons look good - and went yeah we'll keep that one! like honestly WTF....whyyyy???

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1

u/treelife365 Apr 06 '26

In April 2018, Groupe Le Duff subsidiary Threecaf Brands sold Timothy's World Coffee and mmmuffins to Canadian company MTY Food Group of Richmond Hill, Ontario, for $1.7 million, of which $1.2 million was in cash, $0.2 million in assumed liabilities, and $0.3 million as a holdback.[6] This included 30 Timothy's franchises in Canada and two in the United States, seven corporate Timothy's locations in Canada, and four mmmuffins stores.[7]

Chief operating officer of the MTY Food Group quick service restaurant division Jason Brading has stated that once the leases on the two remaining stores expire, the stores will be converted to other brands, but that the mmmuffins products may be incorporated into other cafe properties owned by MTY.[3]

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4

u/mollophi Apr 06 '26

Never had the chance to try this spot. What was it about the muffins did you guys like? Were they very cake-like? Like, super fluffy and sweet? Were they properly "muffiny", kinda dense and filling, but still sweet enough not to come across as a bread with extras?

For the chocolate chip muffin, were they like, giant blobs of chocolate, or speckled tiny bits all throughout?

I'm so curious on the specifics.

2

u/Toronto-1975 Apr 06 '26

as i remember - and it's been a long time - with the chocolate chip muffin it was this really cake-y consistency, not too light but not too dense with almost a sour cream cake sort of taste and texture, with a nice crunch to the top. chocolate chips (not globs, actual chips) well dispersed throughout but there was also a good amount of chips on the crunchy top. they were SO GOOD.

i had alot of the other muffins as well and they were all top notch from what i recall. they were just amazing and they were in pretty much every large mall in the GTA back until the 90's/early 00's and then they started disappearing. for the longest time there was one remaining location in the Scotia Plaza food court in downtown Toronto but sometime around the start of COVID or a bit before it they closed that location.

2

u/treelife365 Apr 06 '26

I may be wrong, but if you find a Coffeetime and try their muffins, it'll be very similar.

31

u/Other-Ad-2334 Apr 06 '26 edited Apr 06 '26

I have this link saved and have for years- behold the recipes for their amazing muffins!!! (Or close to it!)

https://www.cbc.ca/news/canada/calgary/remember-mmmuffins-julie-van-rosendaal-does-1.6331122

Enjoy!

10

u/ProfitSpecific1215 Apr 06 '26

This is not the original recipe. There was no butter or sour cream. Although I worked there in the 90s, I still remember most of the recipe. For chocolate chips for example, the recipe for a 5 gallon pail of muffin dough was something like a 10 kilo bag of flour (likely self rising), 2.5 litres of buttermilk, 1.5-2 litres of vegetable oil, about 1 litre of whole eggs, sugar (this one is a total blank for me so don’t know quantity) and it me be that sugar was pre mixed with the flour, and finally I believe it was 5 pounds of chocolate chips but it could be more. The base muffin mix was left out at room temperature and used the next day. Mix ins were done just before baking except for cranberry which mixed the day before and stored in a fridge.

This mix was the base for all the muffins. You just changed the mix ins. Like for carrot muffins for example it was a few pounds of freshly grated carrots, sultana raisins that had been soaked over night and pineapples. Banana was freshly mushed bananas and nuts. Cranberry was 8 pounds of frozen cranberries.

6

u/candleflame3 Apr 06 '26

Wow, imagine actually baking from real food ingredients, every day.

1

u/FeralShawtyWithAPony Apr 09 '26

Do you remember the cheddar muffins what they used for those?

3

u/ProfitSpecific1215 Apr 09 '26

It was the base recipe with grated cheddar cheese. Can't remember how much cheese was added to the 5 gallon mix but from memory of the size of the block of cheese I would say about 5 pounds of cheese. Thankfully we had an electric grater.

1

u/smartygirl Apr 29 '26

I found this recipe for the Butterscotch Pecan muffins, does it seem about right? (I believe the whole wheat flour is a lie though) https://thelostrecipe.weebly.com/mmmuffins.html

2

u/ProfitSpecific1215 Apr 29 '26

Not sure about the whole wheat flour. Mind you, if memory serves me right, the flour bags were proprietary and we did not any leavening agents so it’s possible the bag contained a mix of white and whole wheat flour along with baking powder and baking soda.

4

u/Fit-Midnight-6747 Apr 06 '26

Oh her recipes are good. I have two of her cookbooks and everything is meticulously tested. I expect these recipes will hit the Mark! Can’t wait to try them. Thank you.

4

u/HugeLeaves Apr 06 '26

You're a saint and I hope you have an amazing rest of your life

1

u/mollophi Apr 06 '26

This is super interesting, especially with someone elsewhere in this thread claiming to have worked there and noting that the chain used buttermilk, not sour cream.

20

u/AmateurPhotog57 Apr 05 '26

We had a mmmufins when I worked at Place Ville Marie in Montreal, about 35 years ago. One of the girls who worked there's name tag was Mmmargo. Everyone loved it

71

u/cabbagetown_tom Apr 05 '26

Someone told me the key to their recipe was sour cream.

99

u/ProfitSpecific1215 Apr 06 '26

It wasn’t sour cream, it was buttermilk. Source, I worked there. Muffins were flour, buttermilk, vegetable oil, fresh eggs and I believe we used honey instead of sugar but not 100% sure on that one. We used frozen berries, real cheese grated fresh every day.

8

u/Cautious-Ostrich7510 Apr 06 '26

My brother, you’re the real MVP.

13

u/Storytella2016 Apr 05 '26

Oh! That makes sense. I’m gonna try it.

15

u/littlest_homo Apr 05 '26

Plain yogurt also works well. I've done both, the muffins come out perfectly moist

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1

u/StretchFrenchTerry Apr 06 '26

It's buttermilk, per the comment above you.

4

u/keyst Apr 06 '26

There is sour cream in my families banana bread recipe!

2

u/RapperKid31 Apr 06 '26

My family's as well!

15

u/candleflame3 Apr 05 '26

YES. Their oatmeal muffins were excellent.

38

u/FoxyInTheSnow Apr 05 '26

Yes, but I never frequented that shop because I took issue with the excessive number of Ms on their signage.

14

u/bugspotter Apr 05 '26

I also preferred treeeeeeeats

5

u/Chance_Vegetable_780 Apr 05 '26

Oh man treats had the best double chocolate cookies and chocolate chip cookies

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13

u/stinky-birb Apr 05 '26

Yes!!! I used to hop over to the Scotia Plaza location on my breaks when I worked at the Winners there. I would give my baby toe to have one of their blueberry muffins again 🥲

5

u/ownedbydogs Apr 06 '26

Scotia Plaza Winners and Mmmuffins were the entire reason I’d get off at King instead of Union Station on my way to work. God I miss those chocolate chip muffins… 🍫🍪🧁🥰😭🥺

2

u/april_to Apr 07 '26

I always pass by that location pre pandemic and now I regret not waiting in line to get their muffins. A Korean lady used to run that place! It

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12

u/Opposite-Telephone-3 Apr 05 '26

Went out with a girl who worked there in high school - some goooood mmmmmuffins

11

u/nottodayoilyjosh Apr 05 '26

Chocolate cherry. Worth getting off the go train while it stops at Union, running to mmmuffins and racing back to the train before it continued east/westbound.

9

u/LandoLebowski Apr 05 '26

The father of my first girlfriend owned a store in Sudbury. I should have wifed her up.

8

u/waitwhat88 Apr 05 '26

Loved the banana walnut!

1

u/East-Salary5528 Apr 06 '26

yes, this and the carrot were my go to's

7

u/Yaughl Apr 05 '26

I remember walking past it, but I never was a customer. I can’t say I’m ever craving a muffin.

19

u/Cautious-Ostrich7510 Apr 05 '26

You were mmmissing out

4

u/FlagrantPenis Apr 05 '26

You would be if you ever tried one.

1

u/Eastern_Star_7152 Apr 06 '26

With a cup of coffee or tea; the best!!

6

u/_Ok_-_ Apr 05 '26

U just unlocked a lost memory

6

u/felicityrorys Apr 05 '26

I’m so sad they got rid of this place. Whenever I went downtown as a kid I couldn’t wait to have a chocolate chip muffin from here. Iconic always and forever.

6

u/areyouokeddie Apr 05 '26

🗣️🗣️. BRING IT BACK!!

6

u/millermiddleton Apr 05 '26

Hot Oatmeal muffin w/ butter…. Brings me alll the way back

6

u/purpletooth12 Apr 05 '26

I miss their cranberry muffins.

Giant monster muffins too!

6

u/Jonesy1966 Apr 05 '26

Butterscotch pecan!

My poor heart couldn't handle that these days

6

u/nextflightfromearth Apr 05 '26

My mom used to bring a pack of these on the way home from work. A sign of a good day.

5

u/babelle21 Apr 05 '26

Loved their lemon cranberry

5

u/BaeIz Apr 05 '26

Holy shit I completely forgot about these until now.

0

u/[deleted] Apr 05 '26

19

u/murcielag0_ Apr 05 '26

yes pandemic killed it iirc

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