Your push notifications are probably about your app, not your user

[u/Nervous_Training6402]

What I keep seeing: the permission prompt on first launch, "We miss you!" copy, everyone blasted at 10am server time. Then everyone's surprised when opt-outs climb.

I wrote a practical playbook on the opposite approach: ask after a real win, give every push a reason that belongs to the reader, send at each user's own active hour, and cap nudges at about 1 a week.

https://medium.com/@krishnassss365/push-notifications-that-earn-their-place-cb1e85a46a85?sharedUserId=krishnassss365

Curious what's worked for you. Has anyone measured opt-out rate per message instead of open rate?