Voting for round 2 of the Mama Awards have opened. What this means is that MAMAMOO has successful gone through round 1 as one of the top 20 female choices.

Moomoos are generally quite a chilled bunch. We like good music, but we’re not really about being a crazy, obsessed fandom. So why should we bother with voting? It may also be getting on your nerves by this point. I also empathise with fans, especially from Europe, central and South America who have not had the chance to see MAMAMOO in concert.

1) So, why should I waste time voting?

Because it is meaningful encouragement.

One of the things humans need, is some form of positive affirmation. It helps us to keep going. Imagine if you’re MAMAMOO. And you find out you’re 25th out of 34 groups. How would you feel? Conversely, even if they dont get into the top 10 in the end, knowing fans voted for them, it’s a stream of positivity.

As performers, fan support is primary feedback.

2) why should any music be defined by awards?

Isn’t the best validation that they are respected for good music? Isn’t that enough? Why chase awards? Is self worth premised on such ostentatious displays?

Well because as entertainers, recognition is lifeblood. A restaurant can serve the best burgers in the world. But without customers vouching for it, it may still eventually fold. In contrast, McDonald’s flourish even though no one thinks it’s the best, because enough people support them.

Being nominated, being well-placed - these occurrences puts a group into public consciousness. People are still reminded of Mamamoo, talk about them, and introduce them to new fans. I am a new moomoo. I only found out about Mamamoo this year. Why? Because as much as i dislike kpop, I saw a viral video of Hwasa at the Blue Dragons last year. Which led me to a video of MAMAMOO at the 2019 mama awards. Which led me to become a fan.

Publicity is a currency for any entertainment group to survive, find new opportunities, and new fans.

3) It takes a lot of effort. I have a life. I don’t have time for this.

Voting is actually quite easy, and after the first vote, becomes quite automatic. You become familiar with the process and you can finish voting in 15 seconds. All it takes is:

- download the Mnet plus app and sign up for an account. This takes 1 min
- once you’re in the app, you don’t even need to find the voting page. There will be a pop-up inviting you to vote at the mama awards.
- you just pick a fav male, female, and fan choice option. I don’t know nor care about any male kpop group. So I just picked one at random. And then MAMAMOO for the other 2.
- it’s true that some users may face an ad immediately after you click vote. Most times, the ad will have an option to close after running for 10-20seconds. If you do not find a close button, this is a well known bug of the Mnet plus app. What I normally do is just to close the app and restart. Because the previous 2 steps are so easy, this takes 5 seconds. Usually, on the 2nd try, the ad can be closed. Your vote will then be registered, and you get a confirmation.

I completely understand if this is not for you, which is completely fine! But if you’re thinking of voting, just give it a shot. Personally, I felt that I received quite a lot of encouragement listening to some of their music and watching some of their videos, so I just wanted to reciprocate that encouragement, in a small and costless way.

inspired by this thread

One of hundreds of little Moonsun moments during the concerts. When the boss forgets a few words, well someone is always there to remind her…..

does anyone know what series is in the top photo? drop the name and save a curious soul🧐

side note: who do i have to talk to to get them cast in a romcom

hi all, i just bought this signed pink funky album without flinching, it was 35 euros and i simply couldn’t let it go

im 100% sure the signatures are real since it is a rare album and very few copies are seen in the market (even less if it is signed), and comparing it to other albums on bunjang / ktwt, they appear to be identical!

nonetheless, i would appreciate some reassurance and confirmation over the signatures! thanks :)

While MAMAMOO has really delivered during their concerts, fans contribute to memorable moments too.
This is the Hong Kong concert. For those familiar, this is the interval between the 3rd and final segment.

During this interval, 2 songs are played for singalong: Girl Crush and LIEC. But there’s usually a slight delay before the songs start, to buy the girls more time to change, and to build anticipation.

Cue our HK moomoos chanting throughout the entire 4 mins or so till the songs started. This video is recorded at 2x speed. And the fan recording it was probably taking a break from recording the entire concert, so part of the footage is pointed at the roof. But you can hear the encore chants nonetheless.

inspired by this https://x.com/wheebub/status/1073492942055063553

Saw this randomly online today.

In 2017, a fan wrote into the MAMAMOO fan page saying she was going through a dark period in life, and was losing the will to live.

Moonbyul personally replied her, a mature reply from a 24 year old, full of empathy, well put together, without any cliches or preachiness, and without being unrealistic.

decal era!!!

We’ve all heard this. Hip is MAMAMOO’s biggest song. But it’s always a delight re-watching.

- wheein with blue hair who also played the drums in this video
- Moonbyul with that sarcastic smile as she thanked losers for strengthening her mentality
- Hwasa, standing in front of a podium that said: “President Hwasa dresses ridiculous at the airport”. The song came after her airport controversy of course, and a song with a segment for her to spit is just iconic
- Solar, explaining that people said MAMAMOO sings well live because the dance choreography was simple; so they went with the a most elaborate choreography for this song.

Recently, views have been spiking again. It was at 467 million views a couple of months ago, as it was for a long time. It’s at 469 million now and rising.