Tl;dr - vegan content creators who focus on protein without mentioning any other macros because they think that tracking kcal is a sign of disordered eating are a bane of my 5’1 existence, because their “30g protein” recipes are also 800-1000kcal per serving, which is like 70% of my daily limit.
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I’m vegetarian with mild lactose intolerance so I end up eating a lot of vegan food. I follow a lot of vegan content creators for meal ideas. But I am getting exhausted by the current trend of "protein maxxing" paired with a hostility toward calorie counting.
My tested resting metabolic rate is around 1350 kcal. My dietician has advised me to stay in a 1200-1400 kcal range, and this is not easy because I’m used to eating closer to 1800-2000 kcal. Hence why I’ve been tracking meticulously because I can’t eat “intuitively”. I also want to prioritise protein to stay full longer, which has been hard because I’m Indian and our vegetarian diet is very carb-heavy. And I want this to be sustainable because most “healthy” recipes don’t taste that good to me and I can’t keep eating that for the rest of my life.
But so many content creators (that aren’t health or diet recipes focused) push the narrative that any calorie tracking is a one-way ticket to developing a disorder, they completely omit calorie estimates from their recipes while focusing solely on the protein number. And when you actually audit some of these "30g protein per serving" vegan recipes, they are wild! Multiple cans of coconut milk, beans, several tablespoons of nut butters, “generous” drizzles of olive oil etc. All incredibly calorie-dense foods. One creator recently posted a video about meals with “over 30g of protein”, but one of the meals she made was over 1000 kcal per serving (39g protein).
For someone my size (5’1), eating meals like that means blowing most of entire day's limit in one go. I can easily get 25 to 30g of protein from a scoop of vegan pea protein powder for under 200-250 kcal. Hitting that via calorie-dense whole-food fats and legumes alone requires an insane portion size that I simply cannot do on a deficit without resorting to OMAD or similar. It’s more sustainable for me to just add a scoop of protein powder to my dal.
To top it off, when these content creators get comments about this, the response usually is that food is fuel and people should be moving enough to sustain eating these meals 3x a day. Look, I WANT to be active, but I also have a full-time demanding job, and an hour at the gym burns maybe 500 kcal at best. I can't live in the gym, and this rhetoric completely erases people with disabilities or mobility limitations who literally cannot just "move more" to offset a 3000kcal day. This is why I track in the first place!
I'm a great cook, but weighing and logging every single ingredient gets tedious. The whole point of using someone else's pre-built protein-forward recipe is to outsource the mental load so I can just relax. Instead, because so many of them refuse to include calorie breakdowns I have to log every single gram of the ingredients just to make sure I won't blow my entire daily limit on a single lunch, which totally defeats the purpose of using a recipe in the first place.
I'm vegetarian, so I do have the luxury of using Greek yogurt, eggs, and whey to bridge the gap. Which makes it even harder to understand how strict vegans manage this without eating massive surpluses or using supplements. Why is it so bad to just include calorie totals alongside a healthy disclaimer, or suggest adding a clean protein supplement instead of burying 30g of protein inside a 800-1000 kcal bomb?
With this logic I could label a pepperoni pizza a great “high-protein meal” because it contains like 40g+ of protein.
Either include all nutrition info + macros, or don’t include anything.