r/iOSProgramming • u/Nervous_Training6402 • 1d ago

Discussion Your push notifications are probably about your app, not your user

What I keep seeing: the permission prompt on first launch, "We miss you!" copy, everyone blasted at 10am server time. Then everyone's surprised when opt-outs climb.

I wrote a practical playbook on the opposite approach: ask after a real win, give every push a reason that belongs to the reader, send at each user's own active hour, and cap nudges at about 1 a week.

https://medium.com/@krishnassss365/push-notifications-that-earn-their-place-cb1e85a46a85?sharedUserId=krishnassss365

Curious what's worked for you. Has anyone measured opt-out rate per message instead of open rate?

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u/milesper 1d ago

Ai slop

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u/Background_Pie_5682 10h ago

Agree on asking after a real win. A soft pre-prompt before the system dialog also helps, so a 'not now' doesn't burn the one shot you get at the real prompt. On measuring opt-outs per message, the tricky part is that iOS doesn't notify you when someone turns notifications off. The closest thing I know of is checking the authorization status on each launch and attributing a change to the last few pushes that user got. It's rough, but way more useful than open rate.

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u/Nervous_Training6402 6h ago

thanks for sharing your thoughts sounds solid