I’ve been in my current role for almost 2 years now and I feel like I am always running into problems with lack of organization in how things are handed off and how projects are organized.

I’m used to having a brief and a kickoff at the start of the project that includes clear direction around the goal of the project, the audience, the deliverables, the timeline, any references I may need, examples of similar work we may want to emulate, and even a rough outline/idea of what copy should be, at least in terms of what we want to convey in each part of the piece whether it’s headline, body copy, subject line etc. and I’m used to having a project manager that helps support all of this. And this brief and is always uploaded as a document in workfront.

What I am dealing with at my current workplace is inconsistent inputs when I start a project, sometimes there is no brief, no rough idea of copy to start from, frequent meetings and messages back and forth to multiple people for clarification because direction when projects start is vague or non-existent, the actual end client is also never on any of these meetings and I never get to talk to them directly so we are always playing telephone which creates many more rounds of revision than I am used to. There are no project managers to support timeline alignment and workfront communication and everyone I work with acts like this is the norm and I am the only person who is having a hard time with it and missing links or various inputs because they’re either buried at the bottom of a meeting invite and get cut off in the window, they’re scattered in different places or I wasn’t tagged where they were added etc.

Is this all more normal than I think and if so how does anyone deal with it and stay organized? I feel like I am close to a mental breakdown from all the poor communication and scattered information and I would like to find another job, but I’m now worried that it is just like this everywhere and in my past experiences I just got lucky that there was better structure.

I'm bringing this up because copywriting opportunities are everywhere online, with many saying that LinkedIn is a goldmine.

What I want to ask you are the following:

- Do you actively search for copywriting clients on LinkedIn?

- How do you search for clients? Do you follow a certain methodology?

For the coming month, I want to spend a lot more time searching for clients on this platform.

PS: If you have any interesting experiences on other social media platforms, such as X.com or Reddit, feel free to share.

I've decided to make a parallel shift from content writing to copywriting.

Let's be honest, content writing as a career option is only going to be worse from here, especially after Introduction of AI. It seems most agencies do not know how to use it for content production, which is eventually killing the creativity of the writers. The management always overpromise to the clients without even realizing the actual content volume that can be produced within a specific content calendar. The industry especially in Kolkata is saturated with writers claiming themselves to be 'Content Marketer', with almost no knowledge about how words can sell.

That being said, I want to know how feasible it is now for me to shift to copywriting? What's the scene in this industry? If you are in this industry, kindly respond.

I have four years of writing experience, with almost 2 years of agency experience as a content writer.

Hi everyone,

I’m looking for a freelance copywriter for a client offering leadership and business development programmes aboard yachts.

The programmes use the onboard experience as a setting for developing leadership, communication, teamwork and decision-making skills. The focus is professional development rather than sailing tuition.

We need copy for either a dedicated landing page or the full website, depending on the agreed scope.

The goal is to clearly explain the offering, communicate its value and encourage relevant enquiries or bookings. The copy should feel credible and engaging, without generic corporate language or overplayed nautical metaphors.

Language: British English.
Scope: Please quote separately for a landing page and a small website.

Please send:

• Your pricing.
• Whether your fee includes research, messaging, page structure and revisions.

This is a paid project. No unpaid custom samples required. I’ll share the client’s website and further details with shortlisted writers.

Thanks!

Need someone who can write best email copy for my cold outreach according to my offer

On Friday in r/advertising, I posted "Fuck. This. Shit." after spending 15 hours on an interview case study assignment for a role that might not even exist anymore.

Then the comments started piling up. Copy tests. Decks. Rebrands. Strategies. Nights and weekends of real work handed over for free because the recruiter called it an "exercise."

These are not isolated incidents. The industry is taking advantage of us at our most desperate and vulnerable.

A lot of people said some version of "Never work for free." I get it. But when you're eight weeks and five rounds in, down to the final few candidates, with your severance running out, that's a hell of a time to be the only person pushing back.

That's the problem. We need more than individual pushback. We need a shared record. So yesterday, over a couple of college football games, I built https://round3isntfree.com

It's an anonymous ledger of unpaid interview work requested from copywriters, designers, strategists, and other ad and marketing pros. Without any identifying details, you submit what they asked for and how long it took. The site turns it into an invoice showing the estimated value of the work, what you were paid ($0.00), and how it ended—hired, rejected, or ghosted.

The invoices add up to a running tally of hours and dollars. No company names. No candidate names. Moderated. Not a blacklist, but a way to show how much unpaid work this industry demands, one interview at a time.

One person complaining is easy to ignore. Hundreds of receipts are harder.

I'm just a laid-off creative director/copywriter with a Claude account who got pissed off enough to build a website. If you want to help it spread, PM me or email through the site.

If you've done unpaid interview work, file your invoice at https://round3isntfree.com

For more, read the FAQ: https://round3isntfree.com/faq

i just finish reading 2 copywriting book (The Adweek Copywriting Handbook and take their money by Kyle Milligan) and i don't know what to do next how do i start working as freelance copywriting and what niche do i start with or how get client or even make a portfolio to begin with

I'm part of a sustainability drive in my college, and we are planning to create and paste some stickers above the switchboards, to encourage people to be more mindful of electricity usage.

What ideas and designs would meaningfully work for 20 year olds?

Any pop culture references, hollywood references etc?

My college is in India btw.

Facing a mindblock here so thought of asking the community.

Thanks in advance!

Hey newbie here, I wanna know how do i search and where do i find business to write spec practice. i don't really have any specific brand i like. what tools and process do you use to find em.

So, since I was made redundant three years ago, I've spent the past 2.5 years freelancing. For the past year, I've only had one client, whom I've been writing for for the past two years. And they're not great.

They're a cask whisky ownership brokerage and drinks retailer. I was initially brought in to write 10 generic evergreen blog posts a month. Yet for the past few months, I have been writing everything from emails and social copy to product descriptions. Since June, I have been writing very senior-level market reports and some market news commentary. Which is still not live...

Communication is poor. I have to keep reaching out because they email me asking about my availability and needing me to do x amount of projects, and then I hear nothing. They act off if I ask about monthly scope and my needing to know so I can find other clients, and they give me a very vague answer. Sometimes, I even feel like they just need to spend their budget so they won't lose it (this is the head of content I'm referring to).

He has also credited some bits of my work under his own byline without mentioning it to me. When I addressed it, he apologised, said it was a mistake and promised he wasn't stealing my work (his words, not mine). Apparently it was a technical error on the CMS, and he promised that he'd ask the ecomm manager to fix it... a week later it's still not fixed.

They are also very strict with their budget. Earlier this year, he proposed pitching to the founder about increasing my budget. Months later, still no answer. But they have essentially changed the scope of what I write about. Those pieces are no longer generic, and I don't feel like I'm getting the pay or respect I deserve after almost 2 years. I do increase my rates when I feel I need to. But because they have the same capped budget from two years ago, I don't feel like I can charge what I think it's truly worth, if that makes sense.

The problem is, I need the money; I have no choice but to stay for now, but I've been actively looking for another client at similar brokerages for months with no luck. I've updated my CV and my LinkedIn, and I have a substantial amount of alternative assets and drinks content in my portfolio.

I'm also studying finance and economics part-time. I have 11 years of writing experience, but I come from a luxury fashion and lifestyle background when working with my client. I'm enjoying studying a lot and would like to become more knowledgeable in finance to help with my writing. But some days, I feel like giving up. Like it's all a waste of time. I worked really hard to even get paid work as a writer. And at 35, it's just starting to take all the energy out of me. I considered finding fashion content roles in the meantime, and I'm getting rejected left, right and centre! Why? No clue...

I just don't know how else to find another client. I've reached out to cask whisky founders and senior stakeholders on LinkedIn. Only had one response from a managing director asking for an idea of my rates. Then I got ghosted. I reached out to my university alumni in the field. Many have been helpful but don't know of any open vacancies. I've even applied for cleaning, retail and admin work with no success.

I feel like an absolute failure because my husband is managing, but my job loss cut off a big chunk of our household income. I have a 6-year-old to feed. I'm very scared at the moment as I can't find another freelance gig, let alone a perm role. Not even a part-time one.

Hi, I am currently finishing my MFA degree. I have been wanting to work as a copywriter for a long time and have about two years of content writing experience but still entry level. It increasingly looks like the industry is being largely taken over/impacted by AI especially at the entry level. I don’t know if it’s sustainable to think I can build a 30 year career doing this. I don’t have any skill sets or interests outside of writing and if I can’t make a living as a writer I genuinely don’t know what I’m going to do. I’m on about a seven month timeline to figure this out. Is there a way to still pursue this or should I just throw in the towel? I currently have no plan B.

I’ve been in the online space for fifteen years but I’ve never really specialised, and I think it’s been a huge mistake.

However, I’d love to start writing in a particular area. For those who have niched, do you need qualifications? How do you learn about your niche? Do you need to demonstrate your specialism and know your stuff, or do you learn as you write?

Let’s say I wanted to niche into cyber security or neuroscience, would I need qualifications in these areas?

Am I overthinking?

Hi everyone! I'm exploring opportunities in digital advertising, PPC, and paid media, preferably remote roles with international companies.

I have experience creating Google Performance Max and Meta Ads copy, researching keywords and search themes, and developing ad assets for small businesses. My background also includes content marketing, SEO, and social media marketing.

I'd appreciate any job leads, referrals, or recommendations for companies hiring remotely and open to candidates based in India.

Thanks for your help!

I know the sector is experiencing a bit of an iffy period thanks to overreliance on AI, but are there still any courses out there which offer value?

For reference, I'm someone with 10 years of experience in content writing (mostly informational content), who's looking to brush up his copywriting skills.

Thanks!

This is the clearest example of hook writing i've seen in a while.

oliver henry (big on x) was posting tiktok slideshows for his room design app. the first hooks were all about the app and his own problems:

""why does my flat look like a student loan"" -> 905 views

""see your room in 12+ styles before you commit"" -> 879 views

""the difference between $500 and $5000 taste"" -> 2,671 views

decent numbers but nothing to be crazy about. then he tried ""my landlord said i can't change anything so i showed her what ai thinks it could look like"" and it did 234,000 views.

he repeated it with ""i showed my mum what ai thinks our living room could be"" for 167k, and another landlord one for 147k.

the formula he landed on: another person + conflict or doubt -> showed them -> they changed their mind. posts using it hit 50k+ pretty consistently, everything else struggled to reach 10k.

oliver's slides came from an openclaw agent with openai image generation, and scheduling through postiz. so he’s basically taking the decision on hooks, angles etc and the execution is basically handles by the ai agents (openclaw + postiz)

my takeaway - it's the same app and same visuals. only the framing changed, from talking about yourself to someone else's reaction.

this was on twitter first, couldn't find another source for the numbers though.

if anyones testing anything, interested to hear them

Does this happen with you too?

Copywriters who are doing well - what are you working on and in what industry?

Interested to see if there are any industries doing particularly well right now.

I’m seeing quite a mixed picture online. Some copywriters seem busier than ever while others are struggling to pay the bills.

I’m reading more posts online from copywriters seeing an uptick in enquiries as brands become a bit bored or disillusioned with AI.

What are your experiences?

Hi! Looking to improve my copywriting skills specifically for social media (captions, hooks, text overlays, etc.).

I work in social but want to get better at writing engaging, social-first copy that actually resonates with audiences.

Anyone have any courses or resources they'd recommend? Open to both free and paid!

So we all know there's a ton of stuff out there on how to write better copy. Read these books, write these ads by hand, learn the formulas, etc. etc. which is fine, but knowing what you're supposed to do and actually being good at it are two different things.

If you've been in this line of work for a year, five years, a decade or more, what's the one part of copywriting that still gives you trouble, even after you've studied it or practiced it?

And for those of you that managed to overcome that sticking point, what helped you overcome it?

Almost all the money making videos start like this: Quit this video right now if you think this is a get rich scheme ....

this question popped up in my head when i was studying the 75 HARD copy https://drive.google.com/drive/folders/1TnGienWk20aFdjMBUmF5ekOLB4mArtRs

Right in the beginning he says "This is not a fitness program", "if you are looking for a new fitness challenge this is not it", "this is not your next internet challenge"

what are they trying to imply to the prospect through these kind of lines?

I’m in the process of building a brand and website for my business and I’m looking for a freelance copywriter to help me get everything sounding right.

I work in the payments/POS industry, helping independent businesses (mainly hospitality and retail) with their technology. I’m trying to build a brand that’s approachable, a bit different from the usual corporate tech companies, and actually speaks to small business owners rather than bombarding them with jargon.

I’ve written quite a lot myself already, so I’m not necessarily looking for someone to start from scratch. More someone who can take what I’ve got, challenge it where needed, and make it better.

Initially, I’d be looking for help with:
Website copy
Refining the brand messaging and tone of voice
Email templates for sales, follow-ups, customer communications etc.
Customer case studies

Then ideally it would turn into an ongoing relationship for LinkedIn posts, blogs, case studies and whatever else comes up.

I’d prefer someone who’s a native English speaker (British English ideally), and experience writing for tech/SaaS/B2B would be great. Although the industry is tech, the audience isn’t particularly technical. It’s mostly independent business owners who just want things to work and make their lives easier.

I was originally planning to do most of this with AI, but the more I’ve looked into it, the more I’d rather work with an actual writer who can bring their own ideas and personality to it.

I’m UK-based, but happy to work with someone remotely.
If this sounds like your sort of thing, I’d love to see some examples of your work and get an idea of your rates.

Also happy to take recommendations if anyone has worked with a good copywriter.

Cheers!