r/TrueFilm • u/miggovortensens • 27m ago
Could the current obsession with IP hurt Hollywood in the end?
So, I was having this discussion with a friend and thought I’d bring it up here… Basically, we were talking about that enduring trend of sequels, remakes, and adaptations coming out of Hollywood. This is not a “new wave,” but this latest wave has long turned into a tsunami, and I’d argue it should lead to disastrous results.
For starters, let’s agree that Hollywood has always been a machine for producing commercial works, and also that plenty of works of considerable artistic value have been produced within the major studio system—remember, Alfred Hitchcock was fully integrated into it. But the commercial Hollywood of the old days seemed to leave more room for artistic achievement—even a blockbuster sequel like James Cameron’s "Aliens" could feel worth the price of admission.
Now, the industry has increasingly organized its commercial strategy around building or expanding intellectual-property portfolios. To “buy Warner” is also to buy Harry Potter and the Tolkien universe; when Disney bought Fox, it acquired X-Men, Avatar, The Simpsons, Alien, and a big library of titles.
Here’s where I see a catch... If established intellectual property offers greater security than betting on a new work, every studio has a rational incentive to keep exploiting its most valuable franchises. Disney remakes Disney, Marvel expands Marvel, Lucasfilm expands Star Wars, Warner returns to Harry Potter, DC, and Tolkien. Individually, each decision may make sense; collectively, they saturate the market with the very thing that was supposed to provide security.
We can sense a certain fatigue for quite some time. People choose to pass on a movie (“I’ll wait for it to hit Disney+”) and eventually lose interest altogether (“Oh! Is it on Disney+ already? I forgot. I’ll add it to the list of stuff I’ll never actually sit down and watch.”). I’m not saying audiences have abandoned Marvel, Star Wars, or Disney’s live-action princesses altogether. I’m saying that the familiarity of a franchise is no longer enough; now, a new release also needs a sense of exceptionality. An Avatar that comes along once in a blue moon; a new Spider-Man or, better yet, a new Avengers.
Simply put: the strategy designed to make commercial filmmaking safer may produce precisely what makes each new film feel less necessary. That's how I see it, anyway. The silver lining is that this may push Hollywood to rediscover the sense of exceptionality that audiences seem to crave more and more.