r/RedditSafety • • Mar 13 '25

Introducing Hide an Ad

Hi all,

We’ve heard feedback that redditors want more control over the ads they see on Reddit. So, this week, we’ll start rolling out an update to do just that: redditors will now have the ability to ‘Hide’ an ad from their feed – and when you do, we’ll automatically hide future ads from that advertiser account for at least a year (you can re-hide the ad after that period of time). You can see this option in the screenshot below.

Hide option in the ad dropdown.

Users can “hide” an ad for any reason, but if you think an ad violates Reddit’s policies, please “report” the ad. If you report an ad, we’ll also automatically hide it (and future ads from the same advertiser account) from your feed. 

This update will gradually become available across iOS, Android, and www.reddit.com over the next several weeks. The ‘Hide’ option will be available for any ads that appear in feeds, such as your home or subreddit feed. 

Ad immediately after being hidden.

This follows last year’s changes to our sensitive ad filters, which let you limit ads on certain topics, such as politics and religion. You can visit this page to learn more about other options to control the ads you see on Reddit. 

We’ll continue working on ways to improve ad controls and share more along the way. Let us know any additional feedback in the comments.

484 Upvotes

220 comments sorted by

223

u/BluegrassGeek Mar 13 '25

We need the ability to outright block specific advertisers. There are certain groups I never want to hear from, none of this "hide for 1 year" stuff.

63

u/DredgenCyka Mar 14 '25

For real, theres a Tax evasion ad that keeps going around that tries to help people register their car in the state of Montana for 1 USD, that is tax evasion. Why is it allowed on reddit?

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u/[deleted] Mar 13 '25

9

u/Pixxiprincess Mar 14 '25

The way the Hims/Hers Ozempic ads get through the weight loss filters and show up directly below ED support sub posts is proof enough for me that at lease my some advertisers are mislabeling their ads

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33

u/scarlettohara1936 Mar 13 '25

I'd just like to say that the feature of being able to hide ads about specific products and topics is greatly appreciated and, I think (please correct me if I'm wrong) Reddit is the only site I've come across to have this feature.

While I understand that accessing popular and/or social websites for free isn't really free (because we're "the product" being "sold") therefore ads are a necessary evil, as a happily married (25 years next week!) woman, I didn't appreciate the slew of dating website ads and other similar products showing up on my feed. Additionally, when I found the feature to discontinue some ads I realized that others may be being targeted with material that was not only unwanted, but intrusive and harmful. Advertising alcohol and clubs and bars and restaurants that serve alcohol to a sober alcoholic is a good example of a harmful ad campaign to some people.

I applaud Reddit for including specific choices of specific themed ads instead of just the generic "ads based on your usage or ads in general" nonsense.

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u/HendrikJU Mar 13 '25

Thank you, this will make it much easier to get rid of ads that were only accomplishing making me dislike their creator. Much rather see different ones that might even have a chance at containing useful information. Better for all parties involved

65

u/npsage Mar 13 '25

Finally got sick of the all the yelling from people (such as myself) who were getting drowned in ads where a group claims that a man “gets us”?

28

u/thisguypercents Mar 13 '25

Holy shit thats the first ad I thought of too.

I was just waiting for those ads of deformed babies or trypophobia triggers to get us to buy some natural remedy bullshit.

Its nice to finally get a W for us users. Its not often enough.

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15

u/SgtSilverLining Mar 13 '25

I've been getting "a few drops of our essential oils are as effective as ADHD medication!" Not sure if that was marketed at people buying narcotics online or someone who actually has ADHD, and I have no idea why it was aimed at me.

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u/SirOakin Mar 13 '25

Finally.

I mean y'all got a ton of scam ads and need to deal with that but at least I finally don't have to see em

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