We built a product that does intent scraping + manages conversations, and these are the phases we've gone through, in full transparency, so that you can measure your own product against us to see where you stand.
Phase 1:
we built a product that does intent scraping and manages conversations. here are the 5 phases we went through, in full transparency, so you can measure your own product against ours and see where you stand.
phase 1: productizing our old service ($0)
we were already running an agency where we had a couple of VAs doing manual cold outreach on linkedin, reddit, and X.
they were finding people leaving signals of intent through comments, likes, shares, and other interactions in places where most people wouldn’t expect genuine leads to be hiding.
as we scaled the agency, we decided to productize the process and turn it into a tool. at this point, we had absolutely no interest in managing conversations. we just wanted to scrape leads and give them to our customers.
phase 2: building the product ($0)
we started with a different name, and the entire purpose of the product was to gather leads. that was pretty much it.
we used APIs from different platforms to access comments, likes, shares, and other interactions.
one thing that caught our attention was how people were closing deals through X DMs. we started wondering if we could automate that process too.
this led us to build an entirely new feature around automated DMs and conversations.
we were still testing the idea at this point. we hadn’t really launched the product properly, and we weren’t making any money from it yet.
phase 3: pitching to founders ($1k/month)
we started pitching the product to other founders, and some of them decided to try it out.
the results weren’t particularly promising at first, but we were finally bringing in a small amount of money every month.
more importantly, we were getting an insane amount of feedback from the people actually using the product.
a lot of the optimizations we made later came directly from these early customers. we were finally starting to understand what people wanted from the product, what was missing, and what we needed to fix.
phase 4: productizing and marketing ($6k/month)
once we had gathered enough feedback and were making around $1k a month, we decided to take things more seriously.
i started marketing the product properly through my public account on X, which had around 3,000 followers at the time.
some people decided to try the product, a few posts went viral, and more people started discovering what we were building.
in our fourth month, we also got accepted into
Y Combinator and received funding. Roughly three before of getting accepted, we were already doing over $6k a month.
we were finally seeing tangible results after around six months of building with almost no income coming in.
phase 5: scaling beyond $10k/month ($10k+/month)
this is the phase we’re currently in.
we continue to prioritize marketing heavily, sell our enterprise plans, maintain a consistent posting schedule on X, and market the product across multiple platforms.
it’s consistently bringing in over $10k a month now, but we still have a ridiculous number of things we want to improve.
when i first started working on this project, i genuinely thought that once we hit $10k a month, i’d be satisfied with where we were and wouldn’t feel the need to keep developing the product as much.
now that we’re here, we see so many opportunities to improve the product and compete with some of the other companies building in the same space, especially the ones we’ve met through Y Combinator.
there’s still a long way to go.
a quick recap of our timeline:
phase 1: $0
phase 2: $0
phase 3: ~$1k/month
phase 4: ~$6k/month
phase 5: $10k+/month
this is a realistic breakdown of how things progressed for us. we spent months building, testing, and gathering feedback before we started seeing meaningful results.
if you’re building a SaaS right now, what phase are you in? let me know in the comments. i’d love to talk to some of you and share whatever advice i can.