Everyone always talks about the arrow in the FedEx logo, but the bear hidden in the Toblerone mountain completely blew my mind when I finally noticed it. What are some other clever negative space designs that people usually miss?

Honestly, leaning back into the 90s aesthetic was such a smart move. It feels warm and nostalgic instead of that weird shiny 2000s glossy look they had for way too long. What other brands desperately need to revert to their old vintage logos?

We all know the Twitter to X change was a disaster, but what else completely ruined a perfectly good brand identity? The new Kia logo still makes me read it as "KN" every single time I am driving behind one. Who actually approves these things?

Brand names can make a product feel memorable before you even know anything about it. Some are short and catchy, while others are clever enough to stick in your head for years.

Which company do you think has the best brand name, and what makes it work so well?

I’ve always appreciated the high standard of customer service in Dubai, but my recent experience at a Massimo Dutti store, followed by their online customer service, was genuinely disappointing and unprofessional.
I stopped by a store simply to ask for a replacement button for a coat I purchased from them two years ago. I admitted upfront that I had lost the original spare button (my mistake), and I didn't mind sewing it on myself. I just wanted to see if a replacement button was available.
The initial interaction was fine. However, about 5 to 10 minutes later, the store contacted me and asked me to return to collect the coat. When I arrived, they informed me that they could not handle the request because the coat was deemed "dirty."
For a premium brand, having a store clerk label a customer's garment as "dirty" was quite surprising and borderline unacceptable to me. I always get coat professionally cleaned at the end of every season strictly according to the care instructions and I invest significantly in its upkeep. Furthermore, I never asked them to send it to their tailoring service for cleaning. I was solely looking for a button. If the collection was too old and parts were no longer available, a simple "we no longer carry materials for this collection" would have sufficed, not "your coat is too dirty"
Following this, I contacted their online customer service to share feedback, but the response I received lacked basic professionalism and courtesy, mirroring the dismissive attitude at the store. Surely untrained by the standards of Massimo Dutti. After a brief exchange of messages (based on this screenshot I have attached), they stopped responding entirely and ignored any further inquiries.
On a personal note, this experience is particularly disappointing because I genuinely love their clothing and the quality they offer, especially relative to this price range in Dubai. And not to mention, I am never disappointed by any kind of customer service here in Dubai. However, given the lack of proper customer service training and accountability, I unfortunately cannot recommend shopping at Massimo Dutti moving forward, even though their clothes are beautiful.

I swear every major brand in the last 5 years just decided to delete all their character, pick a boring sans-serif font, and call it a day. The Pringles guy completely lost his soul. Is there any company that actually pulled off the minimalist rebrand without looking like a generic tech startup?

No need to actually redesign it.

Just curious which brand makes you think, "I could definitely do something better with this."

Post the old version if you can.

Some brands completely nailed their original identity and then changed it years later. Others definitely needed the refresh.

Sometimes the whole identity just works together.

The name fits, the logo fits, and you can spot it from across the room.

What brand has a logo you’ll never get tired of seeing?

Not every old logo was better, obviously, but some had a personality that got lost over time.

Post an old and current version if you can. Curious to see which ones people would bring back.

Some logos are just burned into your brain.

Could be because the design is great, you've seen it a million times, or it's just impossible to confuse with anything else.

Which one comes to mind first?

It's always weird seeing what brands looked like before they became the version everyone knows.

Drop an old logo that surprised you and let's see how much some of these brands have changed over the years.

While other brands are redesigning every few years, some have kept basically the same visual identity for decades.

Which logo do you think has aged particularly well?

Any logo that did that for you?

Could be an old logo, a rebrand, or something you just needed time to get used to.

Not trying to start a hate thread — just curious about the redesigns people remember.

Which rebrand did you personally prefer before the change?

You can see half of it, a tiny icon, or just the colours and immediately know the brand.

Apple, Nike, McDonald's, Coca-Cola... there are loads of them.

Which logo do you think has the strongest visual identity?

Some products just look way more appealing because of the packaging. Even when you know you’re basically paying for what’s inside, good design can still make you want to pick it up.

What brand always gets its packaging right?

No logo, no name, no context. Just a color, shape, sound, packaging, or font. What brand gives itself away instantly?

Not necessarily the most expensive-looking one. Which brand’s packaging makes you recognize the product instantly or actually makes you want to pick it up?